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Content Marketing Mistakes in Social Media | Social Media Today

Content Marketing Mistakes in Social Media | Social Media Today | Inbound Marketing | Scoop.it

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. ...Along the way, it’s nearly impossible to avoid subjects such as blogging, search, social, and some of the other tricks of the trade. Why? Because the best website in the world won’t make you a dime unless people come to it and find themselves engaged with the content there. There I go again. I can’t stop spouting the gospel. I want my clients to understand the key to effective online marketing, or any marketing, is to get customers to know, like and trust you. That’s a high bar seldom achieved with a heavy dependence on ad or brochure-like communications. Ugh. Stop me now before I talk you into doing content marketing against your will....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 2013 1:29 PM

Learn from this collection of content mistakes and lessons from Barry Feldman.

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Mother's Day Pinterest Contest: Men vs Women

Mother's Day Pinterest Contest: Men vs Women | Inbound Marketing | Scoop.it

Via Martin (Marty) Smith
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The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing | Inbound Marketing | Scoop.it
How your customers feel about your business and what they tell others can directly influence your sales and revenue... This means that Your customers can become a part of your overall marketing efforts!
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The Myth of Content Marketing, the New SEO & Penguin 2.0

The Myth of Content Marketing, the New SEO & Penguin 2.0 | Inbound Marketing | Scoop.it

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.... What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is the New SEO " These are actual titles from article in the top search results for [content marketing and SEO]....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 2013 1:23 PM

More Penguin perspectives and SEO insights..

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4 ways to reinvent your brand

4 ways to reinvent your brand | Inbound Marketing | Scoop.it
Does your company or personal brand need a fresh look? This expert says it all comes down to honesty and authenticity.
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What the Future Holds for Business Blogging

What the Future Holds for Business Blogging | Inbound Marketing | Scoop.it

As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below). It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 2013 1:31 PM

Great snapshot of the future of business blogging and how it can generate leads.