Inbound Marketing
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Inbound Marketing and Non Profits | Social Media Today

Inbound Marketing and Non Profits | Social Media Today | Inbound Marketing | Scoop.it

An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2013 1:23 PM

Three great reasons why inbound marketing matters for nonprofits.

Gaby Bezilla's curator insight, July 1, 2013 1:47 PM

Charity: Water and HubSpot doing big things

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Competitor Research In An Inbound Marketing World - SEOmoz

Competitor Research In An Inbound Marketing World - SEOmoz | Inbound Marketing | Scoop.it

Excerpt...

 

I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing. Since inbound marketing includes a lot more than SEO, if we want to be effective inbound/online marketing consultants, we need to not only have proficiency or knowledge of the different roles of an inbound marketer, but when we get into actionable recommendations for our clients or our company we need to know how to analyze what our competitors are doing across the whole marketing space, both to identify deficiencies in their strategy that you can exploit as well as to see what they are doing that you should also adopt for your company.

 

Areas of inbound competitive analysis covered, beyond SEO:

email marketingcontent productionsocial amplification

 


Via CYDigital
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CYDigital's curator insight, April 30, 2013 7:09 AM

Very helpful post on competitive analysis pertaining to inbound marketing, and includes templates and links to assist in the process. Click through for the details.


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Rescooped by Jay Perkins from The MarTech Digest
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The 5 Step Formula to Inbound Marketing | BoldThink

The 5 Step Formula to Inbound Marketing | BoldThink | Inbound Marketing | Scoop.it
In order to turn your business into a lead generating machine, you need to understand how inbound marketing works.

Via CYDigital
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CYDigital's curator insight, June 10, 2013 7:33 AM
  • See the article at visual.ly
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Julien Thiboust's curator insight, June 14, 2013 2:47 AM

Nouvelle infographie qui reprend les étapes et le concept de l'entonnoir en Inbound Marketing.

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Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community

Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community | Inbound Marketing | Scoop.it

Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an interior page, like a product page or “About” page. How long did it take you to find your phone number then? Last test: find a smartphone or tablet and pull your website up. You guessed it – how long did it take to find your phone number here? If it takes you more than five seconds to locate your phone number in any of these scenarios, your website has a serious problem....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 3, 2013 3:25 PM

One of those bits of advice where Homer Simpson would say "Doh!"

Jeff Domansky's curator insight, June 3, 2013 5:51 PM

The tip that keeps on giving ROI... ;-)

Paweł Banaszak's curator insight, June 4, 2013 6:48 AM

Useful information when a clients starts asking questions about tengible results.

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How to Create Customer Profiles to Reach Your Target Audience

How to Create Customer Profiles to Reach Your Target Audience | Inbound Marketing | Scoop.it
Creating customer profiles or "personas" of the people you are looking to sell to is critical to a successful marketing strategy. Learn 3 steps to identifying and marketing to your customers from Help Scout's Greg Ciotti.
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Rescooped by Jay Perkins from Social Media, SEO, Mobile, Digital Marketing
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When Personalized Ads Really Work

When Personalized Ads Really Work | Inbound Marketing | Scoop.it

Dynamically retargeted ads aren't effective if you serve them too early in the purchasing process.


Via Kamal Bennani
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Lynn O'Connell for O'Connell Meier's curator insight, June 13, 2013 8:06 PM

Interesting study on retargeted ads... think carefully about when to use these.

Rescooped by Jay Perkins from visualizing social media
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Inbound Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.