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La moitié des publicités en ligne ne seraient pas visibles selon Google

La moitié des publicités en ligne ne seraient pas visibles selon Google | inbound marketing | Scoop.it
« Un petit nombre d'éditeurs est à l'origine de la majorité des impressions non visibles » affirme cependant Doubleclick, filiale de Google.

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How to Perform Your First SEO Audit | Search Engine Journal

How to Perform Your First SEO Audit | Search Engine Journal | inbound marketing | Scoop.it
Learn the steps to perform your first SEO audit with a step-by-step template.

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22 SMB Industries Cashing in on Mobile Marketing [Infographic]

22 SMB Industries Cashing in on Mobile Marketing [Infographic] | inbound marketing | Scoop.it
Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done.

Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites I trusted, I bookmarked them and the pursuit was over. Whenever I’m looking for the latest, I’m there in two clicks.

Via Brian Yanish - MarketingHits.com
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Etude SEO : les e-commerçants négligent-ils leurs fondamentaux ?

Etude SEO : les e-commerçants négligent-ils leurs fondamentaux ? | inbound marketing | Scoop.it
Les pages Web des e-commerçants sont-elles trop lentes ou trop profondes ? Sont-elles correctement indexées, et avec un bon Title ? Ranking Metrics a pu réaliser un vaste audit.
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How To Replace Google's (Not Provided) Data To Strike SEO Gold

How To Replace Google's (Not Provided) Data To Strike SEO Gold | inbound marketing | Scoop.it
Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs.
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How Many Links Should You Be Building?

How Many Links Should You Be Building? | inbound marketing | Scoop.it

'The more links you have pointing to your website the better, right?There is a big misconception that more is better.

 

No matter how many links your competitors have, you shouldn’t focus on quantity. You should focus on quality. 

 

A link from a site like CNN, assuming it is coming from a relevant section and article, will carry much more weight than 10 links from mom and pop sites.

 

In essence, you should try to build as many high quality links as possible—ideally to internal pages versus your homepage'.

 

Read More: http://www.quicksprout.com/2015/05/06/how-many-links-should-you-build-to-your-website/


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The 5-Point Survival Guide to Blogging as a Business

The 5-Point Survival Guide to Blogging as a Business | inbound marketing | Scoop.it

Most blogs become victims of abandonment. How can your business blog not only survive but thrive? Follow these five criteria.


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Mohan Kumar's comment, May 4, 2015 12:49 PM
Hello sir, my website is www.jobswaley.com tell me when I apply for adsense
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​Inbound Lead Generation: eCommerce Marketing's Missing Link

​Inbound Lead Generation: eCommerce Marketing's Missing Link | inbound marketing | Scoop.it
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. Learn how to add lead generation and contact nurturing to your inbound marketing toolkit.

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 2015 11:37 AM

Extensive post about how inbound marketing works for ecommerce businesses.

Anshul Rastogi's curator insight, May 13, 2015 9:09 AM

E-ommerce splugring money heavily on acquisition through ad network, affiliates but what about the  inbound marketing where customer itself initiate it intent to enquire, research and trigger purchase. Inbound marketing is a patheway to buiding trust, generating confidence and making customers more engaged

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This map shows what Google users want to buy most in different countries - and it's both funny and sad

This map shows what Google users want to buy most in different countries - and it's both funny and sad | inbound marketing | Scoop.it
If you've ever traveled abroad, you've probably searched the Internet for what certain items that you'll want to pick up on your trip. Doing this likely involves a Google search for "How much does ...
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7 Tips to Get Started with Customer Journey Mapping

7 Tips to Get Started with Customer Journey Mapping | inbound marketing | Scoop.it

What do your customers really experience while passing through your sales cycle? Find out by creating a customer journey map.


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Marco Favero's curator insight, April 29, 2015 9:33 AM

aggiungi la tua intuizione ...

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | inbound marketing | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.

Via Peg Corwin
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Peg Corwin's curator insight, April 26, 2015 9:26 AM

Excellent post on developing and executing a local content strategy.  

Key points are: 

"Local content doesn't just mean the written word, Scalable does not mean fast and easy growth,  and You need a continuous local content strategy"   Find a 7 step process to create such continuous local content, which assumes multiple staff contributions.

Peg Corwin's curator insight, April 29, 2015 4:04 PM

Excellent post on developing and executing a local content strategy.  


Key points are: 

"Local content doesn't just mean the written word, Scalable does not mean fast and easy growth,  and You need a continuous local content strategy"   Find a 7 step process to create such continuous local content, which assumes multiple staff contributions.

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3 Things B2C Marketers Can Learn From B2B Demand Gen | CustomerThink

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Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel | inbound marketing | Scoop.it
The advertising and marketing ecosystem is in a neck-and-neck race to keep up with ever-changing consumer trends, an explosion of new marketing channels, and a plethora of new Internet-connected devices.

To swiftly respond to the rapidly shifting landscape and drive return on investment (ROI), enterprise marketers can no longer view marketing performance merely by channel-specific metrics. In a world where consumers move seamlessly across a myriad channels and devices, successful marketers must understand the interplay of each element in the mix, how each channel and ad contributes to the entire funnel, and how they combine to contribute to the bottom line.

Only 35% of marketing executives say they can calculate the ROI of their marketing spend most or all of the time, according to a survey by B2B Marketing. The rest of those surveyed admitted that they can calculate ROI some of the time, rarely, or not at all.

So how do you maximize the financial effectiveness of marketing and generate customer engagement?

Via Brian Yanish - MarketingHits.com
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SNMinc WebGems's comment, April 27, 2015 1:15 AM
I usually calculate the website ROI with Google analytics and other tools. Google analytics help to integrate the marketing efforts on various channels and gives a combine report. How do you calculate ROI?
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REILLEY: Using strategic inbound marketing to drive revenue

REILLEY: Using strategic inbound marketing to drive revenue | inbound marketing | Scoop.it
The numbers don’t lie when it comes to the power of technology: 89 percent of U.S. Internet users search online before making a purchase decision (even if the purchase is made locally); 93 percent of adult Internet users are on Facebook; and companies that blog (compared with those that don’t) see a 67 percent increase in leads per month.  
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Getting Started: How To Build A Successful Business Blog

Getting Started: How To Build A Successful Business Blog | inbound marketing | Scoop.it

aBlog post at Rebekah Radice, Social Media Strategy : Whether you’re a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge.


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Guillaume Decugis's curator insight, May 11, 2015 10:55 PM

A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.


One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.


Now, don't let this overwhelm you: software and tools can help.


She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.

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Fighting Content Smog with SEO, Social and Mobile Strategies

Fighting Content Smog with SEO, Social and Mobile Strategies | inbound marketing | Scoop.it
Many trumpet the death of SEO. Far from it, SEO it's a baked-in prerequisite for any savvy business that wants to stand out in today's content-smogged world.
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Blogs And Social Not Enough Marketing To B2B Buyers

Blogs And Social Not Enough Marketing To B2B Buyers | inbound marketing | Scoop.it

According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing and BuyerZone, the 2015 B2B Wed Usability Report, released in April, found that Credibility and Trust are the most important attributes woven throughout...


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Jennifer Beever's curator insight, May 5, 2015 10:05 AM
B2B buyers are reporting that website content is key to their decision. In order of importance this includes 1.) thorough contact info; 2.) client list; 3.) research reports; 4.) case studies; 5.) testimonials; 6.) white papers; 7.) about us info. Buyers want 1.) pricing; 2.) shipping info; 3.) product reviews; 4.) tech support detail; 5.) online ordering.
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Infographie | SEO : 5 conseils clés pour devenir 'mobile-friendly' et plaire à Google

Infographie | SEO : 5 conseils clés pour devenir 'mobile-friendly' et plaire à Google | inbound marketing | Scoop.it
Depuis hier, l'algorithme de Google utilise le critère de ' mobile-friendliness ' comme signal de positionnement. Voici un rappel des critères clés pour optimiser sa visibilité et ne pas voir son ranking - et trafic ! - chuter.
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[Atelier en ligne] Optimiser vos campagnes marketing B2B & B2C grâce à la connaissance client

[Atelier en ligne] Optimiser vos campagnes marketing B2B & B2C grâce à la connaissance client | inbound marketing | Scoop.it
La multiplicité des canaux de vente a modifié radicalement les exigences des consommateurs qui s’attendent désormais à être reconnus lorsqu’ils interagissent avec une enseigne et à ce que le
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Top 5 Social Media Mistakes to Avoid for eCommerce Promotion

Top 5 Social Media Mistakes to Avoid for eCommerce Promotion | inbound marketing | Scoop.it

Social media is a huge platform for businesses to gain popularity over internet. Your eCommerce enterprise can gain tremendous traffic using this platform effectively. Likes, comments or Tweets can build or malign your professional reputation over social media. Building and managing the brand image is a tough task. Let’s have an overview of the top 5 mistakes that you can avoid to get the best out of social media.

 

 


Via Biztech IT Consultancy Pvt. Ltd
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5 Things You Need to Know About Google's Mobile Changes

5 Things You Need to Know About Google's Mobile Changes | inbound marketing | Scoop.it

Don't get swept up in the "mobilegeddon" panic sparked by Google's recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.


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Marco Favero's curator insight, May 2, 2015 4:48 AM

aggiungi la tua intuizione ...

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Shocking! Clickbait Headlines May Be Ruining Your Email Marketing

Shocking! Clickbait Headlines May Be Ruining Your Email Marketing | inbound marketing | Scoop.it
Study finds that consumers are less likely to open emails with words like "shocking" and "secret of" in the Subject line.
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Inbound Marketing Basics: How to Attract More Customers

Inbound Marketing Basics: How to Attract More Customers | inbound marketing | Scoop.it
Recently we hosted a webinar on inbound marketing for Asia-Pacific marketers that generated so much interest and so many questions that we didn’t have time to answer them all. We did capture those…
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#Emailing : Les 5 indicateurs clés à surveiller pour améliorer la performance d’une newsletter - Maddyness

#Emailing : Les 5 indicateurs clés à surveiller pour améliorer la performance d’une newsletter - Maddyness | inbound marketing | Scoop.it
La plupart des marques utilise la newsletter pour communiquer avec leurs prospects, leurs abonnés, mais comment savoir si une newsletter a été efficace ?
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Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?

Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? | inbound marketing | Scoop.it
Assuming Google rolls out Custom Audiences by the end of the year, I expect it could begin using the buying behavior data offered up by advertisers to better personalize organic results by next year

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Bonnie Burns's curator insight, April 28, 2015 11:51 AM

Though Google isn’t talking about this, much less sharing details, I expect that Google will retain that information to build enhanced user profiles to personalize search results. When and if that happens, don’t expect your existing SEO strategy to work.

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7 Popular Marketing Techniques For Small Businesses

7 Popular Marketing Techniques For Small Businesses | inbound marketing | Scoop.it

Via Daniel Watson
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Gonzalo Armengod Orejas's comment, April 28, 2015 5:38 PM
It helped me a lot, I have a small clothing brand and I think that I will use ir for my bussiness.
Dwight Holcomb's curator insight, April 28, 2015 7:12 PM

This is a short-list of some effective marketing tactics for entrepreneurs.

Roshan Dave's curator insight, May 11, 2015 7:29 AM

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