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Content Marketing Lessons from Coca-Cola

Content Marketing Lessons from Coca-Cola | inbound marketing and social media | Scoop.it
If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola.
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Should You Outsource Content Creation or Hire a Content Marketing Team?

Should You Outsource Content Creation or Hire a Content Marketing Team? | inbound marketing and social media | Scoop.it
With more companies embracing content marketing, businesses need to decide how to approach this function.
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"Content Performance Marketing" – 3 Steps to Future Success - Search Engine Watch

"Content Performance Marketing" – 3 Steps to Future Success - Search Engine Watch | inbound marketing and social media | Scoop.it
The Content Standard by Skyword "Content Performance Marketing" – 3 Steps to Future Success Search Engine Watch From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around...
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The 7 Big Questions to Answer Using Facebook Insights - SumAll

The 7 Big Questions to Answer Using Facebook Insights - SumAll | inbound marketing and social media | Scoop.it
If you have an aggressive social media presence for your company, odds are that you’ve at least explored your Facebook page’s Insight page. It’s a masterwork of dashboard design, showing you the data and interpreting the trends in a simple,...
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5 Video Services to Simplify Video Creation & Add a Wow Factor

5 Video Services to Simplify Video Creation & Add a Wow Factor | inbound marketing and social media | Scoop.it
Making professional quality video can seem difficult but there are technologies that put video production and publication at your finger tips. (Don't just create video content. Bring it to life!
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6 Tips for Sequencing Your Marketing Content - ClickZ

6 Tips for Sequencing Your Marketing Content - ClickZ | inbound marketing and social media | Scoop.it

Digest...

 

The concept of content sequencing for digital marketing practices has been around for a few years but has yet to be widely adopted. Content sequencing within the scope of digital marketing can be described like this: “A process of distributing digital content in a scalable manner, which leads a consumer through a highly engaged experience with progressively branded messaging.”

 

1. Start With Data

To be effective at sequencing, analytics are essential. We need to cull through the data to find opportunities for success.

 

2. Use Content to Drive Traffic to Specific Owned Media

With content sequencing, our consumer is moved on a path that fulfills his interest/curiosity/desire/whatever-he-is-searching-for-in-that-moment with a scalable continuum of brand-related content.

 

3. Deploy Earned Media Within the Sequence

Sequencing should incorporate earned media because it helps with visibility. And search visibility is one outcome we're aiming for.

 

4. Begin Each Campaign Without Heavy Brand Placement

Focusing brand identity during the initial stage of a content sequencing campaign is important. Optimally, we want to approach a prospective customer as a sponsor or publisher of the resource being viewed. 

5. Re-Engage During the Journey

We have the ability to reconnect and re-engage the sequencing process through ads, email, social, and direct or site search. Brands should deploy enough unique content and brand touch points to become both visible (to spiders) and valuable (to consumers) so re-engagement can occur. The soft goal throughout all touch points is to contribute to a positive user experience.

 

6. Don't Saturate, But Deploy Multiple Channels

We need to be connected with prospects at different times, through multiple devices. That may be commonly understood among digital marketers. But I've got to stress that - for search marketers - mobile is essential to an effective sequencing campaign.

 

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Via CYDigital
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CYDigital's curator insight, September 30, 2014 7:23 PM

It's one approach. But if the buyer's journey is a labyrinth of ins and outs, ups and downs, then I doubt setting a sequence in place will work.

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How to Build a Perfect Content Distribution Strategy

How to Build a Perfect Content Distribution Strategy | inbound marketing and social media | Scoop.it
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is without distribution even the most creative, innovative, and groundbreakin…

Via Stefano Principato
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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | inbound marketing and social media | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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The Biggest Benefit of Content Marketing

Many of today's online marketing leaders answer the question, "Can content marketing help you raise your prices?

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Discover The Power Within You: Storytelling and Content Marketing

Discover The Power Within You: Storytelling and Content Marketing | inbound marketing and social media | Scoop.it

Even if your valuable content solves your readers problems it may not get shared. Here are 5 vital insights on the art and magic of storytelling


Via Kamal Bennani
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How To Choose The Right Social Media Platforms For Your Business by Mike Duncan | WilmingtonBiz Insights

How To Choose The Right Social Media Platforms For Your Business by Mike  Duncan | WilmingtonBiz Insights | inbound marketing and social media | Scoop.it
There are a multitude of social networks to choose from, starting with the most popular ones like Facebook and Twitter to others on the rise such as SnapChat and Vine. But how do you know which platforms will provide the best ROI for your business?
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The 12 Essential Elements Of High-Quality Content - Forbes

The 12 Essential Elements Of High-Quality Content - Forbes | inbound marketing and social media | Scoop.it
The 12 Essential Elements Of High-Quality Content
Forbes
Another indication of quality content is whether social media share buttons and counters are present.
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4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy

4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy | inbound marketing and social media | Scoop.it
If you are wondering how to tweet (or how to Twitter for others), then the best place to start is by retweeting. Retweeting needs to be a part of your content marketing strategy, even if you are a (RT @GerryMoran: Only 6% of tweets are retweeted ...
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7 Steps to Creating a B2B Content Marketing Strategy

7 Steps to Creating a B2B Content Marketing Strategy | inbound marketing and social media | Scoop.it
Research from Content Marketing Institute has found that having a documented content marketing strategy is one of the key distinguishing characteristics of an effective B2B content marketing program.…

Via Stefano Principato
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Ways to Grow Your Social Media Presence

Today, the use of social media for business owners has becoming a necessity. It can boost your web presence if you are to take your business to social media gi…
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Analytics – Tools, Techniques, and Insights for Social Media

Analytics – Tools, Techniques, and Insights for Social Media | inbound marketing and social media | Scoop.it
We invite you to join us for an in depth look at how leading researchers and analyst use social media data to measure ROI and drive marketing strategy Marketers are beginning to realize that social is important, but do not understand the business...
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Writing and Marketing: Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation

Writing and Marketing: Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation | inbound marketing and social media | Scoop.it

Content curation is the process of using the content of bloggers with authority on your own site. BUT, you don’t simply reprint it with their byline (which not all bloggers allow anyway), you write your own lead-in to the curated content and then link to the source....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 30, 2014 9:59 AM

Simple steps and 5 powerful benefits to content curation. Make it a part of your content marketing strategy.

Marco Favero's curator insight, September 30, 2014 7:06 PM

aggiungi la tua intuizione ...

Allison Lloyd's curator insight, October 1, 2014 12:35 AM

Content curation is finding information to use for your site that is written by bloggers with some type of authority on the matter. This article tells ten steps for using the curated content.  The steps start with finding something you like and creating your own lead in to the article. This could include adding your own view to the article.  They recommend adding a link of the post you are curating from, and creating a strong title with keywords.  Next, upload your post with an appealing photo and a call-to-action.  Proofread before your publish, and then share the article with your social media platforms. 

This article also gives 5 benefits to using this method.  Basically, it’s relevant, it’s easy, it gives you credibility, it saves time, and provides quality back links. 

These things can help your social media platforms grow because it expands your network. 

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7 Tips for Online Content Creation Success | 1st Quality Content Blog

7 Tips for Online Content Creation Success | 1st Quality Content Blog | inbound marketing and social media | Scoop.it
Seven tips that you should follow to achieve success with your content creation so that you can engage customers (or prospects) quickly and encourage them to (RT @obaidulhaque 7 Tips for Online Content Creation Success
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5 Ways You Can Influence Consumer Purchasing Decisions: New Research |

5 Ways You Can Influence Consumer Purchasing Decisions: New Research | | inbound marketing and social media | Scoop.it
Does social media have any real impact on consumer purchasing decisions? This article shows how to adjust social media tactics to influence consumers.
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Pinterest bolsters its analytics tools - InternetRetailer.com

Pinterest bolsters its analytics tools - InternetRetailer.com | inbound marketing and social media | Scoop.it
ZDNet Pinterest bolsters its analytics tools InternetRetailer.com “Pinterest is a really great tool for us to get great insight and some affirmation around the content we're putting out,” says Brad Walters, director of social media and emerging...
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37 Types of Website Content You Should Create

37 Types of Website Content You Should Create | inbound marketing and social media | Scoop.it
Learn the research-proven benefits of creating more diverse types of content for your website, and which types matter most.
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3 Ways to Create Amazing Interactive Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Ways to Create Amazing Interactive Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | inbound marketing and social media | Scoop.it
It's time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. Today we explore the top 3 interactive techniques that will WOW your audience.
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How to Use Hashtags on Every Social Media Network | Sprout Social

How to Use Hashtags on Every Social Media Network | Sprout Social | inbound marketing and social media | Scoop.it
This guide will will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all.
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3 social video trends to implement in your content marketing | SmartBlogs

3 social video trends to implement in your content marketing | SmartBlogs | inbound marketing and social media | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.
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5 Small Businesses Excelling on Social | VR Marketing Blog

5 Small Businesses Excelling on Social | VR Marketing Blog | inbound marketing and social media | Scoop.it
When it comes to social, large businesses get all the buzz with high-profile campaigns, but SMBs are making waves of their own. Here are 5 excelling on social media.

Via Thomas Faltin
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