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JWT: 100 Things to Watch in 2014

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-rang

Via Marty Koenig
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Chris Baker's curator insight, January 10, 2014 7:09 AM

Edible packaging?  Just because it won't kill you, doesn't mean we should eat it! 

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How Leading Businesses Use Tumblr for Marketing

How Leading Businesses Use Tumblr for Marketing | In The Business | Scoop.it

Great Tumblr basics and case studies.Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 2013 5:21 PM

Great Tumblr basics and case studies.

Anne Cantelo's curator insight, August 19, 2013 5:24 AM

We were introduced to Tumblr as it has a chain of posts summarising working in PR.  Some were very accurate and very funny.

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4 Key Communication Skills for Business Leaders

4 Key Communication Skills for Business Leaders | In The Business | Scoop.it

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Sharper Business's curator insight, August 9, 2013 4:14 PM

Leadership is natural and shaped by experience.

Sharper Business's comment, August 20, 2013 4:55 PM
It can be a challenge with intercultural business relationships.
Sumaiya Banu's curator insight, August 22, 2013 5:47 AM

Our solution has been designed keeping in mind the requirements of Small and Medium scale business enterprises, to help them tackle everyday work challenges as they follow the path of expansion and growth.

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Why Your Promo Video Stinks

Why Your Promo Video Stinks | In The Business | Scoop.it

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.

 

I'm about to waste a minute of your time. Don't be offended. It happens a lot. In fact, chances are you're already wasting other people's time or you wouldn't have clicked on this column. Every time you post a video that's dull and doesn't communicate a meaningful message, you waste your precious marketing resources as well as the time of the few people who view it....


Via Jeff Domansky, Marty Koenig
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Jeff Domansky's curator insight, July 18, 2013 1:15 PM

Really practical tips to improve your marketing videos. I particularly liked the before and after example the author shares and how it improved results.

Marty Koenig's curator insight, July 18, 2013 9:57 PM

Yep. most of them stink. 

Sean G. Smith's curator insight, July 21, 2013 4:33 PM

Good to know!!

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4 Marketing Strategy Tips For Your Company on Twitter

4 Marketing Strategy Tips For Your Company on Twitter | In The Business | Scoop.it
Tweeting is one of the most powerful weapon you can add to your marketing strategy arsenal. Learn how to use twitter for your social media marketing.

Via TechinBiz
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Jordan Reti Pereira's curator insight, August 4, 2013 6:20 PM

Tweeting is one of the most recent examples of instant marketing, and most effective. These tips demonstrate what is only the tip of the iceberg when it comes to the most effective ways to get your company's name and brands out into the Twittersphere. The simple use of keywords through hashtags to attract followers is one of the best examples of why Twitter is an easy marketing tool. Following experts in your field who already have a large followers base is an example of piggybacking that isn't considered un-ethical. It's a great tactic that gives your company's name access to a large base of people who are interested in your product or the industry you're representing.

Oscar Joseph Catoto's comment, August 8, 2013 11:37 PM
I agree with Jordan Reit Pereira, Tweeting is one of the most effective ways of instant marketing as well as being the most effective. Utilizing Twitter as a company can heavily reduce cost and increase the awareness of the brand or product by the use of hashtags as Jordan Has stated.
Dave Everitt's comment, August 14, 2013 7:45 PM
This article is very interesting. Jordan I do tend to agree with the idea that twitter can be an effective form of instant marketing, however I think that some companies can be susceptible to having an online presence when they don't intend to leverage it, which basically allows people a platform to complain about the brand. It is extremely important therefore, like you mentioned, to tweet regularly with relevant content.
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State offering small business grants to boost apprenticeships - Waterbury Republican American

State offering small business grants to boost apprenticeships - Waterbury Republican American | In The Business | Scoop.it
State offering small business grants to boost apprenticeships
Waterbury Republican American
State offering small business grants to boost apprenticeships. BY DAVID KRECHEVSKY | REPUBLICAN-AMERICAN.
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5 ways starting a business is like throwing a party

5 ways starting a business is like throwing a party | In The Business | Scoop.it
Andy Karuza’s first business took place mostly after-hours in nightclubs and bars—and it taught him all he needed to start his next two (more buttoned down) businesses.

Via Marty Koenig
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Marty Koenig's curator insight, June 29, 2013 1:22 AM

".....This timeline will reach a point we call “stickiness” where the crowd and the success of your business or brand just sticks and attracts more people to it naturally."


I have seen this happen over and over. It's a tipping point. 

Jasbin's comment, June 29, 2013 3:44 AM
Great idea
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Co-Marketing: Working With Others to Promote Your Business

Co-Marketing: Working With Others to Promote Your Business | In The Business | Scoop.it
Co-marketing occurs whenever two (or more) companies work together on a single marketing campaign. The idea is that, by combining efforts and audiences, both companies can benefit.

Via The Fish Firm II
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Learn How to Start a Company Stanford-Style

Learn How to Start a Company Stanford-Style | In The Business | Scoop.it
Are you a technical founder? Regardless, take Startup Engineering, Stanford's now-available free online course.

Via The Fish Firm II
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Contact Boostonsvotrestartup's curator insight, June 20, 2013 5:28 AM

One of the best place with the best minds and the best culture in the world.

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8 Mobile Cloud Apps to Streamline Your Workflow

8 Mobile Cloud Apps to Streamline Your Workflow | In The Business | Scoop.it
Having trouble staying productive when you're not in the office? These apps improve your workflow by storing data in the cloud.Working in the cloud can feel like you're disconnected from reality.

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How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy - Business 2 Community

How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy - Business 2 Community | In The Business | Scoop.it

Many of today’s burgeoning brands are successful on the Web in part because of their ability to produce stellar content, content that emanates from the passion they have for producing quality products and the desire to please their fans and consumers by exceeding expectations.As people immerse themselves in valuable content on the Web via social media, as well as reputable sites like BuzzFeed, Huffington Post and Gizmodo, brands and marketers are finding ways to bridge the gap between journalism and advertising by becoming publishers.Brand journalists combine brand storytelling with traditional forms of journalism, helping brands connect with their audience in a more personal, transparent way....


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Jeff Domansky's curator insight, June 17, 2013 12:54 PM

If you believe brand journalism can do it all, this post is for you. It does raise important questions though.

Kelli Law's curator insight, June 18, 2013 3:03 AM

Its good to see CMO's are investing in brand journalist to tell their story.

Kelli Law's comment, June 18, 2013 3:16 AM
I believe its a great start. However many companies will continue to outsource their content marketing needs.
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The Most Successful People in Business are the Most Humble

The Most Successful People in Business are the Most Humble | In The Business | Scoop.it

Via Daniel Watson
Corrine Manuel's insight:

The law of attraction (L.O.A) applies especially in the business world. 

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Garth Sanginiti's comment, June 22, 2013 10:11 PM
Article supports position that he who humbles himself will be exalted, but he who exalts himself will be humbled.
Francis X Carmody's comment, June 22, 2013 10:21 PM
Exactly correct Garth.
ⓡⓔLⓔnⓣLⓔⓢⓢ LIT KING™'s comment, June 24, 2013 9:27 PM
Being humble is a subjective measure, depending on the industry you're in. Some industries prefer that you are bold (about your stuff), while others require the reserved man or woman. We all know about the arrogant entrepreneurs like Donald and Leona, who both clearly recognized peak successes. Meanwhile, only in the past decade have we all (more or less) gained access to resources and information/shared in books, videos, etc, teaching us people skills and practices. Learning them is one thing. Adopting them and using them unconsciously is another. Thank you for the affirmation today, how humble "wins."
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Do Start-ups Show Too Much Skin? | Uberflip

Do Start-ups Show Too Much Skin? | Uberflip | In The Business | Scoop.it
Back in the day I was always a much bigger fan of Maxim magazine than Playboy.

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21 Content-Related Business and Revenue Questions Answered ...

21 Content-Related Business and Revenue Questions Answered ... | In The Business | Scoop.it
Brian Clark and Robert Bruce return with another content marketing Q&A in this Entreproducer episode ...
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Respect an Investor's Time: How to Craft Your Message

about building your communications kit and media kit so you can speak to Venture Capital and Angel Investors ...
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Dustin Thunder's curator insight, August 13, 2013 5:53 AM

Dream weddings Hawaii provides wedding services in Hawaii. They offer different type packages like: Hawaii wedding packages and Hawaii wedding services at affordable price for their customers. They are the best premier online wedding planner. Book your Hawaiian wedding locations, flowers and photos now as well.

Andrew Earnshaw's curator insight, August 30, 2013 2:29 AM

So many small businesses need financial and intellectual investment to maximise their potential. But many go 'half-cocked' holding out their hands with insufficient supporting evidence of future success.

Jason Moccia's curator insight, March 12, 2014 11:52 AM

Good points one how to market to investors.

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How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | In The Business | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.

 

LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.

 

Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


Via Jeff Domansky, Marty Koenig
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Nacho Vega's curator insight, July 19, 2013 1:23 PM

Interesting information...

Amanda Hoffmann's curator insight, July 23, 2013 2:28 AM

INFOGRAPHIC - How people use LinkedIn

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How Startup Funding Works [Infographic]

How Startup Funding Works [Infographic] | In The Business | Scoop.it
A hypothetical startup will get about $15,000 from family and friends, about $200,000 from an angel investor three months later, and about $2 Million

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Sieg Holle's curator insight, July 27, 2013 10:51 AM

Good learning tool

Sieg Holle's comment, July 27, 2013 10:54 AM
excellent thanks
Chuck Devers's curator insight, July 30, 2013 11:08 PM

How to get it done.

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Social Media and SEO: How Social Media Influences Search - WhiteFire

Social Media and SEO: How Social Media Influences Search - WhiteFire | In The Business | Scoop.it
Infographic Transcription:
How Social Media Affects Search - Helps Content Get Indexed Faster - Tweeting cuts indexation time by 50%...

Via Jeffrey Lapin, TechinBiz
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TechinBiz's comment, July 15, 2013 4:42 AM
Great infographic
SEO UK's comment, July 16, 2013 5:07 AM
Excellent points. Social media is excellent way to get content indexed and shows Google you are popular
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5 Common Startup SEO Mistakes

5 Common Startup SEO Mistakes | In The Business | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | In The Business | Scoop.it

Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece.


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 6:51 AM

Excellent read, including the comments which followed. 

Martin (Marty) Smith's comment, July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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12 Powerful Strategies to Increase Sales That You Need to Know

12 Powerful Strategies to Increase Sales That You Need to Know | In The Business | Scoop.it

Via Daniel Watson
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Suchitra Mishra's curator insight, July 3, 2013 3:05 AM

A great compilation of links and insights for boosting online sales

Benoit F. MASSE's curator insight, July 8, 2013 4:24 AM

Un bon reccueil de techniques et stratégies à connaitre pour augmenter ses ventes. Certaines sont à creuser, voire implémenter dans votre entreprise.

Stein Elling Wirum's curator insight, May 26, 2014 2:00 AM

What are the best strategies to increase sales? Find out more about 12 powerful strategies to increase sales that you need to know.

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50 Time Saving Tips for Small Businesses

50 Time Saving Tips for Small Businesses | In The Business | Scoop.it

Via Daniel Watson
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Ana Correia's curator insight, June 23, 2013 11:58 AM

Bom artigo....50 dicas para rentabilizar o seu Tempo...!

Jeff Sieh's curator insight, June 24, 2013 10:38 PM

Great tips for small business owners who never seem to have enough hours in the day.

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4 Big Lessons From Disruptive Start-Ups

4 Big Lessons From Disruptive Start-Ups | In The Business | Scoop.it
Ignoring tradition can be a path to success--but only if you dare.

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Webinar: How embracing technology can make money - ZDNet

Webinar: How embracing technology can make money - ZDNet | In The Business | Scoop.it
Webinar: How embracing technology can make money ZDNet On June 20, from 11am to 12pm AEST, join ZDNet for a highly informative webinar where we will address a number of key strategies around the theme of "spending money to make money", and how...

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After Raising $6.7M For Startups And Winning SEC Approval ...

After Raising $6.7M For Startups And Winning SEC Approval ... | In The Business | Scoop.it
In December, AngelList, a service that matches early stage startups with investors, debuted the ability to allow accredited investors to actually invest in st..
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