In-Store Marketing Execution
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5 Tips for Small Businesses to Master Pinterest

5 Tips for Small Businesses to Master Pinterest | In-Store Marketing Execution | Scoop.it
With more than 70 million users, Pinterest can be a valuable tool for small business owners looking to drive sales or connect with potential clients. (RT @MonikaBaraket: Are you using #Pinterest for your business?
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In-store mobile marketing solution enables real-time targeting of shoppers in-store - Mobile Marketing - BizReport

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.
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Timeless Branding Lessons From A Young Steve Jobs

Timeless Branding Lessons From A Young Steve Jobs | In-Store Marketing Execution | Scoop.it
To understand how a legacy lasts let's flash back to when Steve Jobs rebuilt his own.

Via Jason Poblete
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5 Content Marketing Disruptors From the 2013 Adobe Digital Marketing Summit - CMI

5 Content Marketing Disruptors From the 2013 Adobe Digital Marketing Summit - CMI | In-Store Marketing Execution | Scoop.it

Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors...

 

Key excerpt (one Distruptor)...

 

Big data is on fire. Predictive marketing is on the horizon.

 

Throughout the conference, the talk of the town was data — and for good reason.

 

Big data’s plethora of applications includes marketing, and tech vendors are taking the plunge. Data is what makes the gold standard of marketing execution possible: delivering the right message to the right person at the right time. It reveals the identity of unknown web visitors in real-time. And it tells us what’s working and, more often, what isn’t.

 

We can drill deeper into data, analyze larger quantities of it, and do all of this faster than ever before. Put it all together and you get a sturdy basis for predictive marketing.

 

Predictive marketing happens when you analyze large amounts of data to identify the audience segments you’re most likely to convert. eWeek explains the problem it solves:

“…Traditionally marketers have relied on a cumbersome, time-consuming process that requires crunching large quantities of data over weeks or months to help them identify high-value audiences. The complexity and expense of this approach has led some marketers to bypass the use of data analysis altogether and end up defining audiences based on opinions or assumptions.”


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CYDigital's curator insight, March 13, 2013 9:18 AM

We're highlighting the Big Data portion of the post (the other points are interesting as well). As we have said in the past, Big Data is not there yet for the masses (need the tools/applications), and predictive is not even close. But the promise is there.


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