In-store Marketing
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In-store Marketing
Reading material on retail and in-store marketing
Curated by Smitha
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The Store Within a Store Sells More

The Store Within a Store Sells More | In-store Marketing | Scoop.it
Making the case for merchandising like-branded products together in store displays.
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Decor Inspiration: Our New Summer Store Displays - Free People Blog

Decor Inspiration: Our New Summer Store Displays - Free People Blog | In-store Marketing | Scoop.it
Our summer displays are making their way into our stores, and this week I had the opportunity to see for myself at our Walnut Street location. I’m always m
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Musings on the Future of Retailing - The Robin Report

Musings on the Future of Retailing - The Robin Report | In-store Marketing | Scoop.it

The day will soon come for mass merchants where checkout counters will be eliminated. Once RFID is fully implemented, the customer will be able to push the shopping cart through an RFID reader station, which will instantaneously total the items and show the results on a screen. The customer, who has an imbedded RFID chip in her debit or credit card (perhaps some day in the near future, in her body), will push a button to authorize the purchase, and off she goes.

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Movin' on up - PGSB's Extra: Movers and Shakers - Private Label Store Brands

Movin' on up - PGSB's Extra: Movers and Shakers - Private Label Store Brands | In-store Marketing | Scoop.it
This year, almost 100 store brand food and non-food categories posted dollar and unit sales increases – and total sales – that meet our Movers and Shakers criteria.
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Private labels

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Top 5 Areas to Improve Merchandising Effectiveness | Fresh

Top 5 Areas to Improve Merchandising Effectiveness | Fresh | In-store Marketing | Scoop.it
Analytics-driven retail merchandising strategies help retailers to improve merchandise planning and take smarter assortment and retail merchandise decisions.
Smitha's insight:

Merchandising effectiveness

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Top US food retailers in talks to roll out merchandising scheme helping shoppers make ‘more informed choices’

Top US food retailers in talks to roll out merchandising scheme helping shoppers make ‘more informed choices’ | In-store Marketing | Scoop.it
A merchandising system enabling retailers to highlight products containing pre-selected health and wellness attributes from whole grains to gluten-free via customized shelf tags and other tools will be rolled out to thousands of US stores this year. ...
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SymphonyIRI Group Business Tip - Merchandising Trends: Lack of Support for Private Label

SymphonyIRI Group Business Tip - Merchandising Trends: Lack of Support for Private Label | In-store Marketing | Scoop.it
In general, private brands receive less merchandising support versus their name brand competitors, meaning many retailers are missing an opportunity to sway consumer decision making. See the details based on a new report from SymphonyIRI.
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2012 Consumer Packaged Goods Year In Review: Tier One Manufacturers

2012 Consumer Packaged Goods Year In Review: Tier One Manufacturers | In-store Marketing | Scoop.it
TABS Group CEO, Kurt Jetta, reviews the 2012 Annual Retail Sales and Growth Trends of Consumer Package Goods. Particularly focusing on the performance of the Top 15 manufacturers, which of the more than 15,000 manufacturers, account for 30% of Sales.
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