In-Store Digital
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Using In-Store Analytics To Counter the Threat from Disruptive Digital Retailers - Street Fight

Using In-Store Analytics To Counter the Threat from Disruptive Digital Retailers - Street Fight | In-Store Digital | Scoop.it
Using In-Store Analytics To Counter the Threat from Disruptive Digital Retailers Street Fight Brick-and-mortar retailers can now measure and analyze in-store customer interactions in a way that's similar to what ecommerce systems have been doing...
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Using Digital Influence to Enhance the In-Store Experience

Using Digital Influence to Enhance the In-Store Experience | In-Store Digital | Scoop.it
However, according to Deloitte's newly released report, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that this number is likely to reach 50% of in-store ...
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Rescooped by Josh Prieto from QR Codes, Beacons & NFCs
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How In-store Mobile Users are Forcing POP to Go Digital - MediaLab 3D Perspectives

How In-store Mobile Users are Forcing POP to Go Digital - MediaLab 3D Perspectives | In-Store Digital | Scoop.it
@gdcacorp: Thx for sharing! - Point of Purchase Gone Digital: in-store iPads, QR codes, augmented reality. http://t.co/6pnE5KLmfS

Via Paulo Gervasio
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Deloitte: Digital Influences One Third of In-Store Purchases - Direct Marketing News

Deloitte: Digital Influences One Third of In-Store Purchases - Direct Marketing News | In-Store Digital | Scoop.it
Direct Marketing News Deloitte: Digital Influences One Third of In-Store Purchases Direct Marketing News Retailers railing against shoppers' “showrooming” activities should actually be doing more to encourage digital interactions in their stores,...
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Creating effective in-store digital retail experiences

Creating effective in-store digital retail experiences | In-Store Digital | Scoop.it
A review of the options to avoid 'showrooming' and connect with customers digitally when they are in-store As retailers figure out how to incorporate the e. Marketing topic(s):Multichannel and Omnichannel strategy. Advice by Guest Expert.

Via Milen Mahadevan
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