In PR & the Media
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In PR & the Media
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Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age!

The New Digital Storytelling Series: Elaine McMillion

The New Digital Storytelling Series: Elaine McMillion | In PR & the Media |

MIT Open Documentary Lab::  "In the second part in this series, Elaine McMillion talks about her work, mainly focusing on her interactive documentary Hollow, a “hybrid community participatory project and interactive documentary” that uses HTML5 to depict a West Virginia community via video, photography, soundscapes and interactive data."

Via The Digital Rocking Chair
Joyce Valenza's curator insight, March 15, 2013 7:15 AM

add your insight...

Debbie Elicksen 's curator insight, March 18, 2013 1:32 PM

You need to have an understanding of user experience and narrative.

Luca Brigada's curator insight, March 18, 2013 6:18 PM


Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"

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University of Alabama News » Study of Trends in PR Reveals Digital, Gender, Generational Shifts, According to UA Plank Center

CHICAGO – The largest and most global examination to date into the state of public relations profiles a profession being reshaped by forces as current as digital networks and as timeless as generational divides.


The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama reflects the views of nearly 4,500 global PR leaders across 23 nations. The research results were unveiled today at a summit of PR professionals and academic leaders at the Union League Club in Chicago, followed by the Plank Center’s annual Honoring Milestones in Mentoring awards banquet.


Respondents identify the impact of digital networks and massively available real-time information as the fundamental forces transforming the practice of contemporary public relations. The new realities and consequences of the digital revolution underlie the four most important issues identified by nearly two thirds of global respondents to the online survey. In order: managing the volume and velocity of information (23.0 percent); the role of social media (15.3 percent; improving measurement (12.2 percent); and dealing with fast-moving crises (11.9 percent).

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