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Inside Amazon’s Expanding Advertising Network

Sept. 29 (Bloomberg) -- Amazon Global Advertising Sales Vice President Lisa Utzschneider discusses the company's advertising strategies on “Bloomberg West.” (Source: Bloomberg) -- Subscribe...
adem salman's insight:

Amazon work with advertisers around the world ! engaging with their customers, working with customers for branding campaigns has shown them huge growth with 750-1 billion dollars in revenue. One of the most successful companies with using advertising networks with the use of  innovative e-commerce ads and the use of dynamic optimization , shopping features etc. Amazon are an example of a company who know how to expand there advertising network !!!

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Rescooped by adem salman from IMC social media and social influence
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Integrated marketing: the nonlinear connected buyer journey

Integrated marketing: the nonlinear connected buyer journey | imc folder 2 | Scoop.it
An educated 'prosumer', a shift from selling to buying, media and device proliferation, increasingly channel-agnostic customer behavior, more opportunities to gather information and consider options throughout the buyer's journey, etc.

Via Lisa Pan
adem salman's insight:

This article gives in-depth relation between IMC and the nonlinear connected buyer journey. Consumer insights are quite difficult to know and most times does need get through many different communications and channels to get the right answers! The marketing side of things needs time to think about the end to end customer experiences. Great read !

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Lisa Pan's curator insight, October 1, 2014 7:15 AM

As the digital have moved to consumer's touchpoint, companies should use this superiority to continue hitting on the rock so that it catch attention in fullfill. Consumer insights are not easy to know, it often need many communications and through many channels to get the right answers. On the other hand, marketing it need times to think about an end to end customer experience in function of different touches that happen anywhere along a nonlinear journey gets adopted, therefore, companies need to remain on thinking and working on it.

Rescooped by adem salman from The MarTech Digest
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Why Everybody Hates On Content Marketers | Fast Company

Why Everybody Hates On Content Marketers | Fast Company | imc folder 2 | Scoop.it

Digest...

 

The truth is, content marketing people are often despised by product people.

 

Content creators are usually a little despised, or at least not as valued as entrepreneurs. A double standard currently exists as represented by this commonly shared belief that “all the marketing in the world won’t help you if you don’t have a great product.” Yet, time after time, great entrepreneurs turn to great content marketers to promote their product.

 

Founders, product people, and entrepreneurs in the tech scene share the same ecosystem with marketing people, content creators, and bloggers. To put it bluntly, each side is the "nearly-we" of the other.

 

The most successful entrepreneurs are the ones who embrace content marketing, not only as a means to market their product, but also to make room for a better user experience. That includes infusing the product with surprises, humor, Easter eggs, and creativity in general. That's been done with Google’s Doodles, Do a Barrel Roll, Askew, and Klingon Search; Facebook’s Konami code; creative and humorous 404 error pages; and Takipi.

 

The bottom line is that a good product cannot stand alone. It must go hand in hand with good content if you want to take your product to the next level. And the issue lies in the fact that entrepreneurs are not willing to admit or recognize that content people are more similar to them than they think.

 


Via CYDigital
adem salman's insight:

This article is interesting as it goes into depth about content marketers and what people think about them.

"The most successful entrepreneurs are the ones who embrace content marketing, not only as a means to market their product, but also to make room for a better user experience" 

"The bottom line is that a good product cannot stand alone. It must go hand in hand with good content if you want to take your product to the next level"

content marketers is defined as marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

All of these are essential to a businesses success.

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CYDigital's curator insight, April 9, 2013 9:51 AM
  • See the article at www.fastcompany.com
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Rescooped by adem salman from Digital-News on Scoop.it today
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One Company's Hiring Secret: Always Be Training

One Company's Hiring Secret: Always Be Training | imc folder 2 | Scoop.it
For employees of the New York City-based translation company TransPerfect, the learning never stops.
TransPerfect specializes in helping clients bridge communication barriers, but that doesn't mean it never faces any of its own.

Via Thomas Faltin
adem salman's insight:

very indepth article about communication barriers ! i like how transperfect seek to help people with this issue yet face many of their own ! :) good read.

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