Is Your Brand Trust Worthy? | Importance of brands AUT |

Online presence can cut both ways when it comes to trust


SUMMARY: Openly communicating a brand's promise, and showing the company's values and leadership on social media can help you gain buyers' trust, Steve Olenski writes. But online advertising masquerading as content can damage that trust, according to a MediaBrix survey. "[T]he onus is on brand marketers and brand managers and keeper of brand flames to earn the trust from consumers," Olenski writes.