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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 10, 2016 7:29 AM

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

Tom George's curator insight, May 10, 2016 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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digitaljam

digitaljam | immersive media | Scoop.it

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Simon Staffans's curator insight, April 22, 2016 3:38 PM
Some essential reading on VR
The Digital Rocking Chair's curator insight, April 23, 2016 2:07 AM

 

DRC:  Interesting infographic with link to VR Writers Room White Paper on immersive entertainment.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Open-World Games Are Changing the Way We Play

Open-World Games Are Changing the Way We Play | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, December 13, 2015 5:03 AM


Jake Muncy:  "Open-world games leave players to their own devices, free to explore what amounts to an enormous sandbox with no boundaries and few rules."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How do you keep track of everything in the massive Star Wars universe?

How do you keep track of everything in the massive Star Wars universe? | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 21, 2015 2:44 PM


Richard Edwards:  "Ever wanted to know how Star Wars keeps all of the movies, comics, books and TV shows all in line with each other? Meet the story team" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Transmedia storytelling, sequels, and the art of the shared universe

Transmedia storytelling, sequels, and the art of the shared universe | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 9, 2015 4:36 PM


Damian Wampler:  "Expanded and shared universes are all the rage. They’ve exploded, and even imploded, in the case of STAR WARS. But what have they got right, and where are they going wrong?"

María Luisa Zorrilla Abascal's curator insight, July 10, 2015 3:58 PM

According to this author: In an effective sequel, we learn that we really knew nothing about this world we came to love in the previous film. Transmedia content must deliver deeper understanding of the character.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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More than just a story: Now filmmakers build a whole new world

More than just a story: Now filmmakers build a whole new world | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, January 24, 2015 1:31 PM


Ryan Gilmour:  "One of the most compelling developments in modern filmmaking is how evolving technologies influence the ways that artists express themselves" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Why JK Rowling Should Open Harry Potter Up To Other Writers

Why JK Rowling Should Open Harry Potter Up To Other Writers | immersive media | Scoop.it

 

 

 


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The Digital Rocking Chair's curator insight, July 20, 2014 12:56 AM


Lauren Davis:  "Earlier this month, Harry Potter creator J.K. Rowling released a short piece of prose that offered a quick look at Harry Potter and his Hogwarts classmates as adults. The response indicated that fans are still hungry for stories of the wizarding world—and perhaps it's time for someone other than Rowling to give it to them."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Attention Filmmakers, Here's Why You Need a Storyworld for Your Film

Attention Filmmakers, Here's Why You Need a Storyworld for Your Film | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 16, 2014 1:23 AM


Karim Ahmad:  "Consider: your film exists in a storyworld. The time, the place, the characters; you’ve created all of it already. A community of stories, ready to be told. "

Henrik Safegaard - Cloneartist's curator insight, May 16, 2014 3:28 AM

Here is some pure "Gold" tips for anyone. Storytellers, Filmmakers, Teachers, Writers, Businessmen and entrepreneurs.


This article is written for Filmmakers but it do have some essential truth  that works anywhere with a little translation.


Click and check it out.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Writers-Rooms, Storyworlds and Museum Narratives

Writers-Rooms, Storyworlds and Museum Narratives | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, February 11, 2014 3:24 AM


Mike Jones:  "What place has a writers-room in the development of a museum exhibition? How do you write a spatial, immersive narrative for a museum audience? What is the role of Genre and Dramatic Storytelling to a Museum collection?"

Justin Nalepa's curator insight, February 11, 2014 11:18 AM

I'm really intrigued by this thought process:

 

"This idea of research positioned as a Secondary rather than a Primary phase of exhibition development, may seem an anathema to traditional museum process but it is fundamental to an audience-centric rather than curator-centric result. By framing the storyworld at a high level first, the process of researching has parameters built from the intended experience of the audience, rather than the subjective or personal inclinations of curators or an pre-determined idea of ‘knowledge that should be imparted’. "

Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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7 Deadly Sins of Worldbuilding

7 Deadly Sins of Worldbuilding | immersive media | Scoop.it

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Asil's curator insight, August 3, 2013 5:21 PM

Really helpful checklist for the novelist (or screenwriter or playwright). 

Henrik Safegaard - Cloneartist's curator insight, August 4, 2013 3:21 AM
1. Not thinking about basic infrastructure.

How do they eat? What do they eat? Who takes away the garbage? Who deals with their bodily wastes? How do they get around? What do the majority of people do to survive? You're not just constructing a society, you're creating an economy. People don't oppress each other for fun — usually, systems of hierarchy and oppression have an economic component to them. Maybe you need a lot of peasants to grow labor-intensive crops, or maybe you need lots of cannon fodder in your space war. Maybe your only source of protein is a weird fungus that needs to be tended by specially trained people. Maybe everybody's eating algae. In any case, there's nothing worse than a fictional world where there are elaborate social structures, which seem completely separated from the realities of food, shelter and clothing.

 

click to read them all -

Juliana Loh's curator insight, August 4, 2013 3:42 PM

Having worked on an even smaller RPG project, I've had to build out and consider all aspects of our world both visually and wrt narrative. Responding to situations required designing the society mindset. Without that mindset, we wouldn't have known how to visually represent our world economically, socially aesthetically and politically.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | immersive media | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Immersive Storytelling for The Lost Children [#Transmedia]

Immersive Storytelling for The Lost Children [#Transmedia] | immersive media | Scoop.it

Mark Harris:  "[...] the premiere is not just about coming to see a film, it’s about coming out for a whole evening of exploring the story world, with the film being one aspect of that exploration."


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The Digital Rocking Chair's curator insight, December 23, 2012 10:28 PM

This is the first in a series of posts examining the storyworld premiere of The Lost Children.  I, for one, am looking forward to reading more ...


Tags: Storyworlds, Transmedia, Filmmaking

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe

"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 7, 2016 3:47 AM

 

Joe Berkowitz:  "Christopher Markus and Steve McFeely, of Captain America: Civil War and the next Avengers, discuss the Marvel movie long game."

Jérémy Pradier's curator insight, May 9, 2016 6:45 AM
A good content needs a great storytelling.
Jonny Villagomez's curator insight, May 9, 2016 2:23 PM
Aunque no es muy fiel al cómic, sigue estando esa esencia de guerra, con los héroes que participan en la película creo que sera una OBRA INCREÍBLE. JEJE 
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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AL Kennedy: 'Doctor Who reminded me how precious storytelling is'

AL Kennedy: 'Doctor Who reminded me how precious storytelling is' | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, January 26, 2016 2:10 PM


Al Kennedy:  "I do care about everything I write, but dealing with a hugely loved character and 50 years of world-building – that felt different. Different in the sense of being horrifying and wonderful."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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You Won’t Live to See the Final Star Wars Movie

You Won’t Live to See the Final Star Wars Movie | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 28, 2015 7:48 AM


Adam Rogers:  "The shared universe represents something rare in Hollywood: a new idea. It evolved from the narrative techniques not of auteur or blockbuster films but of comic books and TV, and porting that model over isn’t easy. It needs different kinds of writers and directors and a different way of looking at the structure of storytelling itself. Marvel prototyped the process; Lucasfilm is trying to industrialize it."

António Maneira's curator insight, December 5, 2015 11:07 AM
Another neverending story!
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Behind the scenes with 'Star Wars: Uprising' before its Sept. 10 release

Behind the scenes with 'Star Wars: Uprising' before its Sept. 10 release | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, September 7, 2015 4:07 PM


Adam Rosenberg:  "Like many of the stories coming out in the run-up to The Force Awakens, Uprising exists in a strange place. There's 20 years of history separating Return of the Jedi from the December film, which is a lot of time for any one piece of fiction to cover."

Our Movie Talk's curator insight, September 11, 2015 7:32 PM

Is the move out yet? Waiting is so very, very hard. :) 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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A Brief History Of Star Wars Canon, Old And New

A Brief History Of Star Wars Canon, Old And New | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, February 12, 2015 2:28 PM


James Whitbrook:  "When a franchise is around for four decades, it can get impossibly unwieldy to try and grasp its lore — and Star Wars canon is no exception. Here's a guide to the origins of Star Wars Canon, the rise and fall of one of the most prominent Expanded Universes in fiction, and where the saga stands with Disney today."

Mychial Emmanuel's curator insight, February 14, 2015 6:39 AM

STAR WARS - Not the beginning, not the end - let peace reign in the new heavens a new motion picture series from H.I.M Prince mychial to gross over £144000.000.000 at premier nollywood.

 

CAN YOU DIG IT!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, August 26, 2014 6:07 PM


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

Henrik Safegaard - Cloneartist's curator insight, August 28, 2014 10:09 AM

It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier.

Click to read more.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: How to build an exciting and convincing transmedia storyworld

Nuno Bernardo: How to build an exciting and convincing transmedia storyworld | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, June 24, 2014 2:36 PM


"Taking the example of one of his transmedia productions, [Nuno Bernardo] beActive's CEO shares tips on how to create meaningful virtual worlds"

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | immersive media | Scoop.it

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Simon Staffans's curator insight, March 26, 2014 8:04 AM

Eight tips on what to think of when creating transmedia.

The Digital Rocking Chair's curator insight, March 26, 2014 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Debbie Elicksen 's curator insight, March 29, 2014 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | immersive media | Scoop.it

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Maxine Horn's curator insight, November 29, 2013 8:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Mariale Peñalosa Arguijo's curator insight, November 29, 2013 10:01 AM

add your insight...

 10
Katie Chase's curator insight, December 5, 2013 5:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | immersive media | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | immersive media | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | immersive media | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!