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Rescooped by Melanie Hundley from Just Story It
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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | immersive media | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, August 13, 2014 2:34 PM

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from An Eye on New Media
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Structuralism Theory (media) - YouTube

Hollyfield Media Studies A2 Podcast

Via Ken Morrison
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Ken Morrison's curator insight, June 18, 2014 11:25 PM

Barthes (1974) gives us a framework of 
1) Action Codes (explostions, fights, etc)

2) Enigmatic Codes (detective, drama, what happens next?)

3) Symbolic Codes/Binary opposites (sexes, good/evil, psychoanalitical  

 

 

Ken Morrison's comment, June 20, 2014 11:12 AM
Thank you for the rescoop Melanie