СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from The MarTech Digest
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The Future of Content: Predictive Personalization - ClickZ

The Future of Content: Predictive Personalization - ClickZ | СписаниеТО Интернет Маркетинг | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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CYDigital's curator insight, March 23, 2015 6:07 PM

For B2B, it's not predictive personalization, but predictive personification, i.e., the ability to match inbound with persona profiles based on behavior, and responding with the appropriate content.

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3 Ways Personalization Complements Marketing Automation - BrightInfo

3 Ways Personalization Complements Marketing Automation - BrightInfo | СписаниеТО Интернет Маркетинг | Scoop.it
3 ways Personalization complements Marketing Automation:

1] Increasing conversions (TOFU optimization)

According to Sirius Decisions, “by 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.” This shows that the importance of converting your anonymous visitors into known leads is just going to increase, which is why TOFU optimization is becoming critical.

2] Increasing engagement and content consumption

With personalization focusing on creating a personal online experience and delivering focused recommendations on next steps to your online audience, the visitors get tailored next steps which are much more effective than generic ones. In our experience (See case studies) Personalization can almost triple content consumption and engagement. This in turn can contribute to a better ROI on your Content Marketing efforts.

3] Anonymous visitor behavioral analytics

Since Personalization focuses on the anonymous audience you have online and their individual behaviors, using personalization can get you deep insights into the behaviors or the visitors you don’t know – the ones that never convert. Knowing this audience can help you optimize your online experience and increase engagement rates and conversion rates further

 

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CYDigital's curator insight, January 4, 2015 8:00 PM

MAP is all about personalization, i.e., it's one of the critically important features that needs to be used each and every time.

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Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com

Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital's curator insight, February 1, 2015 5:17 PM

In the world of B2B, with the dataset relatively small vs. B2C, there is very little blocking the CMO to achieving true personalization and 1:1.