СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | СписаниеТО Интернет Маркетинг | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
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malek's curator insight, April 27, 2015 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
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One-to-One Content Marketing

One-to-One Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
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Eric_Determined / Eric Silverstein's curator insight, April 9, 2015 10:23 PM

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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10 Practical Marketing Tips to grow your Business

10 Practical Marketing Tips to grow your Business | СписаниеТО Интернет Маркетинг | Scoop.it
Looking for effective ways to market your business? I am going to make is easy for you. Here are 10 super practical marketing tips to grow your business.
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The Importance of Social Validation in Online Marketing

The Importance of Social Validation in Online Marketing | СписаниеТО Интернет Маркетинг | Scoop.it

Why Is Social Validation Important to Marketers?


The idea of social validation is important because self-propagating strategies are no longer as effective as they once were. People have grown to distrust brands, especially large corporations, and instead look to peer reviews and peer actions above any other means of justification. Cultivating social validation in a broad group can sharply increase the trust people have in your brand, and can make them far more comfortable doing business with you.


There are several reasons why social validation has such a powerful effect for businesses....

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Jeff Domansky's curator insight, February 21, 2015 2:45 AM

Jayson Demers serves up some strategic thoughts on social marketing.

Marco Favero's curator insight, February 21, 2015 5:35 AM

aggiungi la tua intuizione ...

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Everything You Need to Know About Google+ for Your Local Business | BuildFire

Everything You Need to Know About Google+ for Your Local Business | BuildFire | СписаниеТО Интернет Маркетинг | Scoop.it

Based on media reports and coverage, it would be fairly easy to dismiss Google+ as a failure, with certain large media outlets often referring to the service as a "ghost town".

 

However, these same media outlets also make the mistake of looking at Google+ as a social network rather than a social platform. Google+ might have started out as its parent company's attempt at a social network, but over the past 3-years it has (somewhat awkwardly) transformed into a social platform...

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | СписаниеТО Интернет Маркетинг | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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9 common mistakes in content marketing #contentmarketing

9 common mistakes in content marketing #contentmarketing | СписаниеТО Интернет Маркетинг | Scoop.it
Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.

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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | СписаниеТО Интернет Маркетинг | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen, donhornsby, massimo facchinetti, Os Ishmael, malek
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Shannon K. Steffen's curator insight, January 2, 2015 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

donhornsby's curator insight, January 2, 2015 9:57 AM

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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Curagami New Look Includes 3 Favorite Content Curators Every Month

Curagami New Look Includes 3 Favorite Content Curators Every Month | СписаниеТО Интернет Маркетинг | Scoop.it

Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.

December's Must Follow Content Curators:

@Cendrine Marrouat - cendrinemarrouat.com

 

@Neil Ferree

@Brian Yanish - MarketingHits.com

Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.

Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.

ick


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Cendrine Marrouat - cendrinemarrouat.com's comment, December 11, 2014 4:57 PM
Wow, thank you @Martin (Marty) Smith!
Brian Yanish - MarketingHits.com's curator insight, December 22, 2014 3:46 PM

Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian

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6 Free Visual Marketing Revolution Tools

6 Free Visual Marketing Revolution Tools | СписаниеТО Интернет Маркетинг | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.

 

I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....

 

 


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Two Pens's curator insight, September 18, 2014 2:27 PM

My fave is Recite:  let's you make any quote look art directed. Given Twitter's predilection for quotes, it's a no-brainer.

Martin (Marty) Smith's curator insight, September 20, 2014 11:51 PM

Great share from Jeff and all new to me. Don't let Jeff fool you, if his artistic abilities are failing then I hope I can fail that good (he just past me the other day like a bullet on Scoop.it views). Great share here of new cool tools. 


lepidopt's curator insight, September 23, 2014 3:51 AM

confirmo la buena selección

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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | СписаниеТО Интернет Маркетинг | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

 


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Visual Storytelling is incredibly powerful - #Infographic

Visual Storytelling is incredibly powerful - #Infographic | СписаниеТО Интернет Маркетинг | Scoop.it
Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently publish
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Eric_Determined / Eric Silverstein's curator insight, April 10, 2015 4:54 PM

"“What are the visuals?" What will the reader or viewer be able to see as they read/listen to this story?" - This is without images!


In a noisy #social world, you need to connect emotionally with your audience, and to stand out, #visuals can play a key role, do you agree?


#CX #SocialMedia #Infographic

celineonline's curator insight, April 11, 2015 8:45 AM

Raconter des histoires de manière visuelle : un impact important auprès de votre public cible

Patrick Findlay's curator insight, April 12, 2015 4:57 AM

Visual Storytelling is key to differentiate yourself from all your noisy competition.

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Customer Loyalty - Ultimate Channel For New Business!

Customer Loyalty - Ultimate Channel For New Business! | СписаниеТО Интернет Маркетинг | Scoop.it

Click here to edit the content

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Eric_Determined / Eric Silverstein's curator insight, April 7, 2015 8:07 PM

"Selling your product or service to a new prospect carries a probability of 5-20%.The probability of selling to an existing customer is a whopping 60-70%. #Customer #loyalty is not just a buzzword – it is the ultimate channel to get new business at the lowest cost!"


What is your favorite loyalty program?


What is your favorite #brand?


Great examples in @Zappos, @DollarShaveClub, understanding the importance of customer #experience and community, in order to nurture their customer loyalty.


Anand adds two more key drivers to strong loyalty: #Trust and #Emotional connection to the brand.

Liz Allen's curator insight, April 10, 2015 3:55 PM

Practical suggestions for turning one-time customers into lifetime customers!


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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?

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Marco Favero's curator insight, March 11, 2015 4:11 AM

aggiungi la tua intuizione ...

Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | СписаниеТО Интернет Маркетинг | Scoop.it

 

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Olivier Renaudin's curator insight, March 9, 2015 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 2015 4:35 PM

Customer Experience in the Internet of Things #H2MWP

Birgitta Edberg's curator insight, March 29, 2015 3:16 PM

Always easier to understand Customers Experience in infographic.

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7 tips on how to Speed up your Content Creation in your Business

7 tips on how to Speed up your Content Creation in your Business | СписаниеТО Интернет Маркетинг | Scoop.it
These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy.
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | СписаниеТО Интернет Маркетинг | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


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Jeff Domansky's curator insight, January 24, 2015 10:14 AM

H2H is a concept worth considering by marketers. Learn more about this trend.

Julie Rescourio's curator insight, January 25, 2015 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 2015 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | СписаниеТО Интернет Маркетинг | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


Via Martin (Marty) Smith
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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | СписаниеТО Интернет Маркетинг | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
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Roberto Ludovici's curator insight, January 6, 2015 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 2015 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | СписаниеТО Интернет Маркетинг | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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Can't Buy Love And Other Painful New Marketing TRUTH

Can't Buy Love And Other Painful New Marketing TRUTH | СписаниеТО Интернет Маркетинг | Scoop.it

Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.

I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).

EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?

As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.

Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.

Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.

TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.

 

Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.

If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.

We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.

The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.

The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M 


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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | СписаниеТО Интернет Маркетинг | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.