СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | СписаниеТО Интернет Маркетинг | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
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malek's curator insight, April 27, 2015 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
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10 Inspiring Videos on Effective Leadership Skills

10 Inspiring Videos on Effective Leadership Skills | СписаниеТО Интернет Маркетинг | Scoop.it
Some might consider leadership as a skill that is needed only in a corporate culture. When in fact, it is mandatory for any business endeavor to exceed and scale. As a business owner, executive or manager, it’s crucial that you understand leadership and that you make active steps towards becoming a...
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Top 100+ Management Resources that every Business Manager should Read

Top 100+ Management Resources that every Business Manager should Read | СписаниеТО Интернет Маркетинг | Scoop.it
Top 100+ management resources: change management, corporate culture, values, organizational alignment, employee engagement, performance. strategy etc.
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Jean Pascal Mollet's curator insight, February 17, 2015 4:23 PM

100 ressources de management à lire…ABSOLUMENT !!!

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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10 things great Leaders never, Ever Say

10 things great Leaders never, Ever Say | СписаниеТО Интернет Маркетинг | Scoop.it
What's more important than what a leader says? What they know not to say.
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