СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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Influencer Marketing Is The New King Of Content - #infographic

Influencer Marketing Is The New King Of Content - #infographic | СписаниеТО Интернет Маркетинг | Scoop.it

The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.

According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.

To learn more about the emerging space of influencer marketing, take a peek at the below infographic....

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Jeff Domansky's curator insight, June 28, 2015 11:36 PM

Here's why influencers are so valuable in any smart social marketing campaign.

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What is Influencer Marketing, and How Can You Use It?

What is Influencer Marketing, and How Can You Use It? | СписаниеТО Интернет Маркетинг | Scoop.it

Consumers value opinions that are expressed directly to them by people over advertising messages delivered by companies. According to a study by McKinsey, this value is so strong that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.

 

This is true across all industries, but the influence of other consumers is greatest when:

- consumers are buying a product for the first time,

- and when they are considering an expensive product.

 

The same study also showed that consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, even when it is marketing-induced....

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Jeff Domansky's curator insight, February 26, 2015 2:22 AM

Here's a really useful blueprint for effective influencer marketing. Recommended reading. 10/10

GulfToBayWeb's curator insight, February 27, 2015 9:22 AM

 A great blue print for productive and effective influencer marketing 

judyhaar's curator insight, February 27, 2015 11:32 AM

How important is word of mouth, very. #marketing

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4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews | СписаниеТО Интернет Маркетинг | Scoop.it

Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts!

 

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites....

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Jeff Domansky's curator insight, April 25, 2015 2:37 AM

Hungry for data? Kristen Matthews rounds up some of the best recent studies and data visualizations from the world of influencer marketing.

Mike Allen's curator insight, April 25, 2015 6:55 AM

Influencer marketing is vital to commercial success for old products as well as new