СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Everything You Need to Know About Google+ for Your Local Business | BuildFire

Everything You Need to Know About Google+ for Your Local Business | BuildFire | СписаниеТО Интернет Маркетинг | Scoop.it

Based on media reports and coverage, it would be fairly easy to dismiss Google+ as a failure, with certain large media outlets often referring to the service as a "ghost town".

 

However, these same media outlets also make the mistake of looking at Google+ as a social network rather than a social platform. Google+ might have started out as its parent company's attempt at a social network, but over the past 3-years it has (somewhat awkwardly) transformed into a social platform...

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Via Pantelis Chiotellis, Ivo Nový
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What is OmniChannel?

What is OmniChannel? | СписаниеТО Интернет Маркетинг | Scoop.it

What is OmniChannel?


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2015 9:37 AM

In marketing and technology you often know that something is still new when you can’t find one unanimous way to spell it. Ecommerce, eCommerce, e-commerce – remember those days? We now find Omni-channel, omnichannel and omni channel across the web, each attached to prestigious brand and pundit thinking. Instead of arguing about the correct spelling, we just see it an indicator of something new and yet to be decided by the masses.


By no means is the concept under-noted or fledgling. And, as with most things that are new, there are still developing ideas.Omni comes from the word Omnis which can mean all or universal. This is in comparison to other categories out there, like “multichannel”, from the Latin word Multus, meaning multiple or many and from crosschannel, derived from the Latin word Crux, meaning to go across. The way that many are explaining omnichannel today is: ‘cross channel being done well’.


Examples are often that the mobile app should match the responsive design of the website which should thematically reflect the look and feel inside the store. We’d argue that doing cross channel well with the user in mind, is not worthy (nor useful) enough to  deserve a new category. Instead, we hold the belief that Omnichannel is something new and notable, even revolutionary, not just a marginal evolution of existing thinking....

Guislain d'Hauteville's curator insight, January 26, 2015 4:08 AM

Back to the basics ;)

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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | СписаниеТО Интернет Маркетинг | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen, donhornsby, massimo facchinetti, Os Ishmael, malek
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Shannon K. Steffen's curator insight, January 2, 2015 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

donhornsby's curator insight, January 2, 2015 9:57 AM

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | СписаниеТО Интернет Маркетинг | Scoop.it

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?

Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.

Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !

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What Customers Want: The future of retail in a digital world

What Customers Want: The future of retail in a digital world | СписаниеТО Интернет Маркетинг | Scoop.it
When it comes to retail innovation one thing remains constant – customers are continuing to look for convenience, choice, value and an enjoyable shopping experience.

While the department store, discount chain, mall, and big box center may no longer be the most convenient way to shop it doesn’t mean the end of these retail models.

But for those retail pioneers from earlier eras that fail to recognize how digital technology has changed shopper expectations and experiences – such as Sears, JCPenny, Best Buy, Circuit City, Barnes & Noble, Dominick’s Grocery Stores and others – it’s time to adapt, revamp or die.

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EventumDesign's curator insight, January 15, 2015 9:55 AM

When it comes to retail innovation one thing remains constant – customers are continuing to look for convenience, choice, value and an enjoyable shopping experience.