СписаниеТО Интернет Маркетинг
1.7K views | +0 today
Follow
СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
Your new post is loading...
Your new post is loading...
Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
Scoop.it!

17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | СписаниеТО Интернет Маркетинг | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.


And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.


Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....

325
Via Jeff Domansky
Nedko Aldev's insight:

 

324
more...
Jeff Domansky's curator insight, February 20, 2015 11:52 PM

Got your content measure mojo? Get tracking!

lorrinda's curator insight, February 21, 2015 12:09 PM

Content should be  ONE piece of your marketing strategy, balanced with the other must-do areas of your business.

Jan Wallen's curator insight, February 21, 2015 5:26 PM

Easy to read. Good tips. 

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
Scoop.it!

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | СписаниеТО Интернет Маркетинг | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

Consumer advocacy reduces the cost for acquiring new customers.A referred customer has a 16% higher life-time value.Referral leads convert about 30% better than leads from other channels.Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 28, 2015 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 2015 10:59 PM

very helpful