How the B2B digital landscape is changing - B2B News Network | СписаниеТО Интернет Маркетинг | Scoop.it

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.

 

With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.

 

Here is what the 2014 State of B2B Procurement Study reveals....

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Via Jeff Domansky