The Purposeful Age | СписаниеТО Интернет Маркетинг | Scoop.it
In this new age a traditional business plan and brand strategy may no longer be enough, they are too easily pried apart and disrupted. In the ‘Purposeful Age’ companies and institution have the opportunity to join a meaningful conversation around things that matter, take their place in culture and demonstrate their responsibility to society.


What is driving the move to the ‘Purposeful Age’?


Disruption.


It is the concern of business; every sector is talking about it. When will the Uber or Airbnb of their sector arrive? When will a company be created that focuses on eliminating the inefficiencies in the existing business model of that sector? Will it be airlines, banking, insurance or the energy sector that will face disruption? Probably all....

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Via Jeff Domansky