СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from The MarTech Digest
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The Future of Content: Predictive Personalization - ClickZ

The Future of Content: Predictive Personalization - ClickZ | СписаниеТО Интернет Маркетинг | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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Via CYDigital
Nedko Aldev's insight:

 

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CYDigital's curator insight, March 23, 2015 6:07 PM

For B2B, it's not predictive personalization, but predictive personification, i.e., the ability to match inbound with persona profiles based on behavior, and responding with the appropriate content.

Rescooped by Nedko Aldev from Marketing Revolution
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | СписаниеТО Интернет Маркетинг | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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Does your marketing automation use machine learning? - Biznology

Does your marketing automation use machine learning? - Biznology | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital's curator insight, February 2, 2015 8:48 PM

MAP + Predictive = a gamechanger in your industry. It's doable.