СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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Location based mobile marketing

Location based mobile marketing | СписаниеТО Интернет Маркетинг | Scoop.it

Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.

 

According to Greg Stuart, CEO of the Mobile Marketing Association,  “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.

 

According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....

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Via Jeff Domansky
Nedko Aldev's insight:

 

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Jeff Domansky's curator insight, February 24, 2015 2:09 AM

Mobile marketing is making a move in most online strategies.

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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What Will Characterize The Mobile Ecosystem In 2015 ?

What Will Characterize The Mobile Ecosystem In 2015 ? | СписаниеТО Интернет Маркетинг | Scoop.it

Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that:

-  “Nearly 40% look at their phone within a mere five minutes of waking up.

-  Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”


Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....


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Jeff Domansky's curator insight, January 25, 2015 10:09 AM

Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10

dominique verpoorten's curator insight, January 25, 2015 10:40 AM

The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind.