СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | СписаниеТО Интернет Маркетинг | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
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Via Eric_Determined / Eric Silverstein
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malek's curator insight, April 27, 2015 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
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One-to-One Content Marketing

One-to-One Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
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Eric_Determined / Eric Silverstein's curator insight, April 9, 2015 10:23 PM

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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Location based mobile marketing

Location based mobile marketing | СписаниеТО Интернет Маркетинг | Scoop.it

Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.

 

According to Greg Stuart, CEO of the Mobile Marketing Association,  “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.

 

According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....

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Jeff Domansky's curator insight, February 24, 2015 2:09 AM

Mobile marketing is making a move in most online strategies.

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Visual Storytelling is incredibly powerful - #Infographic

Visual Storytelling is incredibly powerful - #Infographic | СписаниеТО Интернет Маркетинг | Scoop.it
Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently publish
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Eric_Determined / Eric Silverstein's curator insight, April 10, 2015 4:54 PM

"“What are the visuals?" What will the reader or viewer be able to see as they read/listen to this story?" - This is without images!


In a noisy #social world, you need to connect emotionally with your audience, and to stand out, #visuals can play a key role, do you agree?


#CX #SocialMedia #Infographic

celineonline's curator insight, April 11, 2015 8:45 AM

Raconter des histoires de manière visuelle : un impact important auprès de votre public cible

Patrick Findlay's curator insight, April 12, 2015 4:57 AM

Visual Storytelling is key to differentiate yourself from all your noisy competition.

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | СписаниеТО Интернет Маркетинг | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration
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Via Brian Yanish - MarketingHits.com, Lauren Moss
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Marco Favero's curator insight, January 24, 2015 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 2015 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.