СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from The MarTech Digest
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10 Competitive Advantages for Modern Marketing - CMO Essentials

10 Competitive Advantages for Modern Marketing - CMO Essentials | СписаниеТО Интернет Маркетинг | Scoop.it
Want to get a leg up on the competition in your marketing efforts? Read these 10 quick competitive advantages for modern marketing...

 

Digest...

 

1. Lead scoring

2. Measured mobile expansion

3. Lead nurturing

4. Account for multiple buyers

5. Align content to stages of the buyer’s journey

6. Document your content strategy

7. Use video in content marketing

8. Analyze your marketing data

9. Integrate your marketing technologies

10. Get customer-centric

 

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CYDigital's curator insight, January 21, 2015 6:40 PM

And they're all available to you right here, right now. Where can you get most of this? Marketing automation.

Rescooped by Nedko Aldev from The MarTech Digest
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[FREE GARTNER REPORT] Gartner 2014 Magic Quadrant for Digital Marketing Hubs - Adobe Marketing Cloud

[FREE GARTNER REPORT] Gartner 2014 Magic Quadrant for Digital Marketing Hubs - Adobe Marketing Cloud | СписаниеТО Интернет Маркетинг | Scoop.it
Gartner 2014 Magic Quadrant for Digital Marketing Hubs

 

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CYDigital's curator insight, December 28, 2014 9:04 PM

Compliments of Adobe. It's behind a quick registration wall.

Özge Işbilen's curator insight, December 29, 2014 6:01 AM

awesome, worth reading!

 

 

Rescooped by Nedko Aldev from The MarTech Digest
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Marketing Technology Landscape Supergraphic (2015) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2015) - Chief Marketing Technologist | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital's curator insight, January 12, 2015 8:14 PM

I've scooped what I thought was the most important part of the article, but if you do anything this week, it's this:

Read this article in its entirety!!

Rescooped by Nedko Aldev from The MarTech Digest
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[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group

[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group | СписаниеТО Интернет Маркетинг | Scoop.it
What will 2015 bring marketers? Rather than look into a crystal ball, we have only to look at the present.

 

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CYDigital's curator insight, December 23, 2014 6:51 PM

It'd be worthwhile to click through and ponder this piece a bit.

Carl Bischoff's curator insight, December 23, 2014 7:08 PM

nice spin on the marketing universe