СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?

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Marco Favero's curator insight, March 11, 2015 4:11 AM

aggiungi la tua intuizione ...

Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
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How to Discover Analytics With the Google+ Dashboard

How to Discover Analytics With the Google+ Dashboard | СписаниеТО Интернет Маркетинг | Scoop.it
The Google+ Dashboard has greatly improved the analytics it offers. Discover the Google+ page dashboard and the analytics included in each option.
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