СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com

Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital's curator insight, February 1, 2015 5:17 PM

In the world of B2B, with the dataset relatively small vs. B2C, there is very little blocking the CMO to achieving true personalization and 1:1.

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Customer Experience Matrix: Customer Data Platforms Revisited

Customer Experience Matrix: Customer Data Platforms Revisited | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital's curator insight, January 19, 2015 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.