СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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Why Context is King – The Connection and Impressions of Context and Content

Why Context is King – The Connection and Impressions of Context and Content | СписаниеТО Интернет Маркетинг | Scoop.it

Brands keep pumping out content, hoping that the sheer volume will help to make up for lower quality standards. We all know that it’s not a long-term strategy but, because it’s working right now, many brands are happy to keep feeding the content monster.


Many businesses fail to realize that having copious amounts of content isn’t going to rank them high on search engines, it’s the high-quality and context of your content that will. Some businesses are learning that its context, not content, that’s king....

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Via Jeff Domansky
Nedko Aldev's insight:

 

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Jeff Domansky's curator insight, April 23, 2015 2:11 AM

Context, not content, that’s king. And, here's why it matters.

Rescooped by Nedko Aldev from Marketing Revolution
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | СписаниеТО Интернет Маркетинг | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.