СписаниеТО Интернет Маркетинг
1.7K views | +0 today
Follow
СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
Your new post is loading...
Your new post is loading...
Rescooped by Nedko Aldev from MarketingHits
Scoop.it!

9 common mistakes in content marketing #contentmarketing

9 common mistakes in content marketing #contentmarketing | СписаниеТО Интернет Маркетинг | Scoop.it
Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.

Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Nedko Aldev from The MarTech Digest
Scoop.it!

Three Game-Changing Content Marketing Highlights of 2014 - Chiefmarketer

Three Game-Changing Content Marketing Highlights of 2014  - Chiefmarketer | СписаниеТО Интернет Маркетинг | Scoop.it

Digest...

 

LinkedIn releases Dynamic Duo It’s safe to say that the publishing platform of the year belongs to LinkedIn, which released its cutting-edge Dynamic Duo service this past spring. Dynamic Duo is one of the most comprehensive content delivery networks on the Web, as it provides both a content marketing score and a trending content ranking. Marketers can now see exactly what topics readers are clicking on in real time, as well as whether their content strategies are working.

Big data is getting smaller  Big data can now be used to create more-specific buyer personas and highly targeted content.

Long-form content is coming back  Readers are demanding long-form content. Long-form content—which can be anywhere from 2,000 to 7,000 words— is typically much more comprehensive and includes several different types of multimedia.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄          


Via CYDigital
more...
CYDigital's curator insight, December 28, 2014 8:10 PM

Not certain if long form content is the answer for you: to find the answer, you'll need to TEST!

Rescooped by Nedko Aldev from The MarTech Digest
Scoop.it!

Content marketing in 2015 (Research, Not Predictions) | Altimeter Group

Content marketing in 2015 (Research, Not Predictions) | Altimeter Group | СписаниеТО Интернет Маркетинг | Scoop.it
The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We’ll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless “stacks,” similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via CYDigital
more...
CYDigital's curator insight, January 4, 2015 8:23 PM

It's a smart, organized approach to content management. The only disagreement: that the audience & targeting slice should be at the bottom.