СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Infographic: 2015's Biggest Content Marketing Trends

Infographic: 2015's Biggest Content Marketing Trends | СписаниеТО Интернет Маркетинг | Scoop.it

Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how accurate some of those forecasts we're.

 

Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy....

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A-Writer's curator insight, April 23, 2015 5:32 AM

http://www.a-writer.com/

George Athan's curator insight, April 23, 2015 6:09 PM

It's important to realize that many people reading this will be behind the trend and chasing it without seeing results. Think about previous years when you heard how important it was to build your email list. If you jumped on that trend then you realized that by the time you built a big enough list to mean anything, that has become less effective.


Next you were told how Social Media was going to make a break your business. Many people chasing that trend did not reap the rewards they anticipated. Why? Is it because social media marketing isn't effective? Is it that the gurus were wrong when they told you that without SEO nobody would find your website? No. It's about timing. Just like this article when it's focusing on everyone's excitement of content marketing. What happens when EVERYONE focuses on content marketing? Just like everything else.. it becomes clutter and noise. Does this mean not to create valuable content for readers to consume? Absolutely not. My message to you is to get ahead of the trends, not follow them. 


The next trend is video. Create as many videos and as much content as you can. These assets will dominate in the next 3 years when everyone is sick of reading all this content. 

CIM Academy's curator insight, April 24, 2015 6:53 AM

Is content marketing the biggest trend in digital marketing? This infographic outlines a few insightful statistics for 2015.

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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | СписаниеТО Интернет Маркетинг | Scoop.it

Brands like Intel, Ben & Jerry’s, Netflix, GE, AARP, Ford, NYT, American Express and many, many others have figured out that search and social aren’t the only way to get content seen. These brands are not beholdened to the marketing stack for visibility, and you don’t have to be either.

 

The time to experiment with the above channels of content promotion is now. Everyday spent not incorporating the above earned and paid channels is another day of solely relying on the marketing technology stack to drive content visibility. Now’s the time to figure out what works and what doesn’t so you can drive the traffic, audience, conversions and, ultimately, the return needed to justify content marketing for the long haul....

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A-Writer's curator insight, April 23, 2015 5:30 AM

http://www.a-writer.com/

Dwight Holcomb's curator insight, April 23, 2015 12:27 PM

One of the greatest challenges in marketing is identifying the best tools to use from the large volume of resources which now exist.

GloriaC's curator insight, May 13, 2015 7:28 AM

Articolo molto interessante per capire il marketing dei grandi brand, tra cui Netflix che è un must dell'intrattenimento.

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One-to-One Content Marketing

One-to-One Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
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Eric_Determined / Eric Silverstein's curator insight, April 9, 2015 10:23 PM

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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7 Psychological Ways to Keep Readers Attracted to Your Blog

7 Psychological Ways to Keep Readers Attracted to Your Blog | СписаниеТО Интернет Маркетинг | Scoop.it

I’m going to drill down some of the hidden psychological ways which will help you to perform better as problogger and your blog will surely increase its brand-identitty.

 

These seven strategies can be a gamer changer for your blogging. Read these tips, analyze with your blogging, try to figure out how you can do better using these seven psychological ways to attract readers...

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Jeff Domansky's curator insight, March 24, 2015 3:26 AM

Here's how to develop deeper connections with readers of your blog.

donhornsby's curator insight, March 24, 2015 9:29 AM

Do you think Psychology works in Content Creation and Blogging? What do you do special to entertain and engage your audience on the blog?

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The 37 best tools for data visualization

The 37 best tools for data visualization | СписаниеТО Интернет Маркетинг | Scoop.it

Not a web designer or developer? You may prefer free tools for creating infographics.

 

As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”

 

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....

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Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart. 

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106 More Amazing Social Media and Marketing Statistics for 2014-2015

106 More Amazing Social Media and Marketing Statistics for 2014-2015 | СписаниеТО Интернет Маркетинг | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which netork drives half of all social traffic to B2B websites and blogs?

 

What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?


Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....

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Jeff Domansky's curator insight, February 20, 2015 1:56 AM

The facts are social media simply works. Impressive proof for social marketers.

Dean Ryan G. Martin's curator insight, February 21, 2015 1:00 AM

Numbers don't lie.

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7 Types of Content to include in your Strategy and Why

7 Types of Content to include in your Strategy and Why | СписаниеТО Интернет Маркетинг | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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7 of the best Content Marketing Tools to use in 2015

7 of the best Content Marketing Tools to use in 2015 | СписаниеТО Интернет Маркетинг | Scoop.it
Now is the time to invest in developing and implementing your content marketing strategies. Here are 7 content marketing tools you can use in 2015.
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Content Curation Takes Time

Content Curation Takes Time | СписаниеТО Интернет Маркетинг | Scoop.it

 

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Gust MEES's curator insight, April 18, 2015 9:05 AM

Learn more:


https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/


https://gustmees.wordpress.com/2014/02/20/curation-tips-and-tricks-with-scoop-it-rescoop-and-tags/


https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/



Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | СписаниеТО Интернет Маркетинг | Scoop.it

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?

Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.

Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !

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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | СписаниеТО Интернет Маркетинг | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

Consumer advocacy reduces the cost for acquiring new customers.A referred customer has a 16% higher life-time value.Referral leads convert about 30% better than leads from other channels.Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
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Jeff Domansky's curator insight, January 28, 2015 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 2015 10:59 PM

very helpful

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | СписаниеТО Интернет Маркетинг | Scoop.it

Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.


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Jeff Domansky's curator insight, January 26, 2015 1:19 AM
Ian Cleary shares tools to help discovering your competitors keyword rankings to Google Analytics interpretations, editorial calendar plug-ins and more with seven free social media tools.
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The Rise of Podcasts as Business Education [Infographic]

The Rise of Podcasts as Business Education [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

"Podcasts are a new form of continuing education, making it possible to 'audit a class' in any subject just by listening on the go," states the following Marketing Podcasts infographic.

And unlike in the early days of podcasting, today's podcasts are easier to download and listen to on smartphones and mobile devices.

For example, iTunes now has 250,000 podcasts, up from 200,000 in 2010, and Apple has more than one billion subscriptions to podcasts via its iTunes app.

Want to learn more about the benefits of podcasts and the technologies that have improved podcasting? Then check out the infographic:

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Jeff Domansky's curator insight, January 22, 2015 5:53 PM

Podcasts enjoying popularity as portable education tool.

Marco Favero's curator insight, January 23, 2015 4:42 AM

aggiungi la tua intuizione ...

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Why Context is King – The Connection and Impressions of Context and Content

Why Context is King – The Connection and Impressions of Context and Content | СписаниеТО Интернет Маркетинг | Scoop.it

Brands keep pumping out content, hoping that the sheer volume will help to make up for lower quality standards. We all know that it’s not a long-term strategy but, because it’s working right now, many brands are happy to keep feeding the content monster.


Many businesses fail to realize that having copious amounts of content isn’t going to rank them high on search engines, it’s the high-quality and context of your content that will. Some businesses are learning that its context, not content, that’s king....

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Jeff Domansky's curator insight, April 23, 2015 2:11 AM

Context, not content, that’s king. And, here's why it matters.

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Hashtags: How to Use them, and How You Shouldn’t

Hashtags: How to Use them, and How You Shouldn’t | СписаниеТО Интернет Маркетинг | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....

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Steve Whitmore's curator insight, April 22, 2015 9:29 AM

Do you take advantage of #hashtags when you post?  What else could you do with them?

Miguel Damiani's curator insight, April 22, 2015 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Agence Incomm's curator insight, April 28, 2015 11:06 AM

Petit rappel sur ce qu'est le hashtag, sa fonction, et la façon dont il faut l'utiliser.

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.

 

Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....

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Hanah Fadrigalan's curator insight, March 24, 2015 10:22 AM

If somebody would look at your website for 6 seconds, will they have a good opinion about your website? Your blog? At this point, they'll judge you by your cover.

BlogdosNegocios's curator insight, March 24, 2015 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 2015 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

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Engage Consumers Across Multiple Channels | SmartData Collective

Engage Consumers Across Multiple Channels | SmartData Collective | СписаниеТО Интернет Маркетинг | Scoop.it

With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones is the new norm, getting recommendations from social peers is commonplace, and using more than 1 channel when making a purchase decision is now standard. In fact, numerous studies show that a large percentage of consumers make their purchase decision before they even walk into your store or reach out to your sales team....

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Jeff Domansky's curator insight, March 24, 2015 2:18 AM
Your customer data is truly the driving force behind successful omni-channel marketing. Data must be collected and integrated from online and offline sources, as well as 3rd party sources.
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5 Browser-based Tools for Creating Audio Recordings | Richard Byrne

5 Browser-based Tools for Creating Audio Recordings | Richard Byrne | СписаниеТО Интернет Маркетинг | Scoop.it
An audio recording doesn't have to go through the full-fledged production process of creating an a podcast in order for it to be a valuable activity for students. Creating short, unedited audio recordings is a good way for students to record and share their reflections on things that they have learned and observed in your classroom. The following five tools can all be used for creating and sharing short audio recordings.
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Jeff Domansky's curator insight, February 23, 2015 11:27 PM

Richard Byrne looks at five browser-based audio tools that are not just for the classroom.

GwynethJones's curator insight, March 6, 2015 9:19 AM

Cool!

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EPIC List of Content Marketing Resources for Startups

EPIC List of Content Marketing Resources for Startups | СписаниеТО Интернет Маркетинг | Scoop.it

Are you running a startup? Read this post about how Groove HQ has grown their startup through content marketing if you need to be convinced.

 

Below is an epic list of content marketing resources. We reference this list often at our agency. We hope you can use it for your startup or company. It’s a selection of content marketing articles, tips, resources, examples, case studies, tools, inspiration, and more...

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Jeff Domansky's curator insight, February 19, 2015 10:56 AM

Invaluable list of 200+ content marketing resources. Recommended reading. 9/10

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Want Your Content to Rock? Put These 16 Tips Into Play

Want Your Content to Rock? Put These 16 Tips Into Play | СписаниеТО Интернет Маркетинг | Scoop.it

Last week, we shared Part 1 of our best practices guide, Building the Perfect Content Marketing Mix, in which we explored some of content marketing’s top-priority internal processes and strategy tactics. In this second installment, we take a closer look at the execution tactics that make it easier to implement content marketing effectively and meet your business objectives more successfully....

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Jeff Domansky's curator insight, February 13, 2015 11:39 PM

Jodi Harris takes a look at 16 top execution tactics marketers need to use for content marketing success.

Hanin Abu Al Rub's curator insight, February 14, 2015 6:10 PM

Lets Dance...

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Content Curation Takes Time

Content Curation Takes Time | СписаниеТО Интернет Маркетинг | Scoop.it

 

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Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2015 2:24 PM

 

326
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4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control

4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control | СписаниеТО Интернет Маркетинг | Scoop.it
In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing.

What Delivering Real Value Means Today
Real value is manifested in the content you inspire, create and publish.

Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others....189
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Jeff Domansky's curator insight, February 6, 2015 11:43 PM

Kathi Kruse covers the four fundamentals of real content marketing value.

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Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout

Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout | СписаниеТО Интернет Маркетинг | Scoop.it

To some business owners, marketing is simply defined as a tool to boost conversation rates and improve sales figures overall. This mentality already carries with it an inherent flaw. While marketing itself isn’t an exact science, it relies heavily on scientific principles and consumer psychology. Summarily discounting the role of buyer behavior as influenced by specific stimuli can cost your business time, money and customers.

 

Ultimately, this article will attempt to provide possible answers as to what informs a consumer’s decision to click the “buy now” button, what elements convince a user to subscribe to a channel, what makes the conversion process work and the role of persuasion in conversion. My word of advice is to stay a bit cynical and constantly test....


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Jeff Domansky's curator insight, January 29, 2015 2:50 AM

Buttons, colors, copy, action words and user experience design - all of these work in tandem with the psychology of conversion. Learn more! Highly recommended reading. 10/10

Marut's curator insight, January 30, 2015 12:35 AM

The psychology is beneath it all. Branding, Marketing, Selling, Design, and all that we do to make our Brand visible and appreciable.....

Don Sturgill's curator insight, February 2, 2015 8:23 PM

A closer look at the psychology of colors ...

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Five Ways Social Media Increases Company Values

Five Ways Social Media Increases Company Values | СписаниеТО Интернет Маркетинг | Scoop.it

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally.

 

However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimatelyincrease your company's valuation, when managed and executed strategically and efficiently.

 


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Jeff Domansky's curator insight, January 28, 2015 10:50 AM

A well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | СписаниеТО Интернет Маркетинг | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


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Jeff Domansky's curator insight, January 25, 2015 1:01 PM
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2015 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Bruce McDuffee's curator insight, February 3, 2015 12:04 AM

Absolutely - blogging is not a content marketing strategy.  Neither is social media.