A lesson in viral marketing from the French: Peugeot’s The Legend | СписаниеТО Интернет Маркетинг | Scoop.it

The original commercial is better than the new one, in my opinion. But it's an awesome case study to understand how to turn a campaign into a viral phenomenon. 

 

A lot of planning went into this campaign! Really worth a read!

 

http://www.onlinesocialmedia.net/20150216/a-lesson-in-viral-marketing-from-the-french-peugeots-the-legend/

 

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Cendrine Marrouat 

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