B2B Marketers Seek to Better Understand the Customer Buying Journey - Marketing Charts | СписаниеТО Интернет Маркетинг | Scoop.it
Some 87% of B2B CXOs and senior marketing professionals say that understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years, finds a recent report [download page] from Regalix. Many survey respondents also see the importance of mapping content to key stages of the journey (76%) and attributing and measuring the performance of multiple channels used by customers (57%) during their buying journey.

 

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Via CYDigital