СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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5 Brands That Are Using The Internet of Things in Awesome Ways

5 Brands That Are Using The Internet of Things in Awesome Ways | СписаниеТО Интернет Маркетинг | Scoop.it

As Altimeter Group points out in its new report, “Customer Experience in the Internet of Things,” brands are already using this sci-fi technology in amazing ways to build customer relationships and optimize their products. 

 

In reality, it’s more evolution than revolution, as companies are already tracking smartphone and Internet usage to gather data that provides crucial feedback about consumer behavior. As the report states, the Internet of Things only “brings us closer than ever to the ultimate marketing objective: delivering the right content or experience in the right context.”

 

Talk of trackers and sensors and refrigerators gone wild may sound intimidating for brands that are still getting their content operations up and running, but some major companies are already exploring the new frontier of the Internet of Things. Here are the five brands doing it best....

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Via Jeff Domansky
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Jeff Domansky's curator insight, March 17, 2015 2:03 AM

Five major companies exploring the new frontier of the Internet of Things and useful case studies.

Stephanie Patenaude's curator insight, March 18, 2015 2:06 PM

This is a very interesting article that demonstrate the various uses of the “Internet of Things” from a retailer’s perspective.

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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The Future of Things

The Future of Things | СписаниеТО Интернет Маркетинг | Scoop.it

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.

 

The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....


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Jeff Domansky's curator insight, January 25, 2015 10:30 AM

Look out for the "collaborative economy."

Rescooped by Nedko Aldev from Talking about Customer Experience
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | СписаниеТО Интернет Маркетинг | Scoop.it

 

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Via Evelyn Weiss
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Olivier Renaudin's curator insight, March 9, 2015 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 2015 4:35 PM

Customer Experience in the Internet of Things #H2MWP

Birgitta Edberg's curator insight, March 29, 2015 3:16 PM

Always easier to understand Customers Experience in infographic.