iMeasureMedia Social Media
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iMeasureMedia Social Media
Measurement and Social Media
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IAB UK Social » How well did brands measure the ROI from social media activity in 2011?

IAB UK Social » How well did brands measure the ROI from social media activity in 2011? | iMeasureMedia Social Media | Scoop.it

Good example KPIs

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Engagement Pyramid Strategy — Groundwire

Engagement Pyramid Strategy — Groundwire | iMeasureMedia Social Media | Scoop.it

Groundwire's engagement pyramid. What might it look like for an association? For a health promotion program? What other models are out there?

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Comparing New News Models: How Engagement Strategies and Impact Intersect

Comparing New News Models: How Engagement Strategies and Impact Intersect | iMeasureMedia Social Media | Scoop.it

Model for strategic decisions around information dissemination that determine how the program defines and measures success. Four levels in public news.

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