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Rescooped by Andrew Wilson from Intergrated Marketing Communications
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Practical Guide to Social Media Marketing

Practical Guide to Social Media Marketing | IMC | Scoop.it
Social Media Marketing is growing Research by Forrester suggest that the average marketing spend invested in social media will grow by 34% for the next 5 years

Via Dugguri, Nikky SIngh
Andrew Wilson's insight:

Social media is such a dominant medium these that i believe a business is pretty much nearly irrelevant without it. This article explains how social media can be used as a beneficial marketing medium. Its also explains how social media should be used and what objectives you should by using it.

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Nikky SIngh's curator insight, March 14, 2014 12:35 AM

I think this article gives us a good idea of how social media marketing works and how we can use it studying business. It gives the outlines of how to start using social media and the blueprints of what to aim for and the steps involved  in using social media 

Simon Morrisey-Brown's curator insight, October 2, 2014 10:50 PM

A practical insight to social media marketing. Interesting statistics about the amount of growth and amount of spending that will occur in social media marketing in the coming years. I hope to be in a position where i can excel and grow at the same rate that the marketing does. I like the fact that it explains clearly that you should have a great awareness of what you are communicating across the whole team, and what you aim to achieve from the marketing plan, and how to measure it when complete to see if it was a success. A good measurement tool for future social media marketing. 

Rescooped by Andrew Wilson from Marketing communications
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | IMC | Scoop.it
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.

Via Alda Telles
Andrew Wilson's insight:

The management of a brands reputation is critical, without it can lead to the loss of current and future brand loyalty and trust. A companies ability to do this directly correlates to the consumers perception of the brand. It is important that brands monitor,connect and respond to its consumers. 

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Alda Telles's curator insight, June 24, 2013 11:30 AM

Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and word-of-mouth marketing.


Rescooped by Andrew Wilson from Digital = Customer Engagement
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"Marketing is dead" says Saatchi & Saatchi CEO

"Marketing is dead" says Saatchi & Saatchi CEO | IMC | Scoop.it

The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead. Don’t just interrupt, but interact. Asking about ROI is the wrong question today. You should be asking about Return on Involvement.


Via Mirza Mushtaq Baig
Andrew Wilson's insight:

I  believe that Saatchi & Saachti have a valid point here. In todays world, interacting between a brand and its consumer needs to be more than connection via product. Brands need to be personified and build a relationship with its consumer on a emotional level. Without  this ability, your brand will fall into obscurity due to the vast number of options available to consumers.

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Rescooped by Andrew Wilson from Integrated Marketing Communications (IMC)
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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | IMC | Scoop.it
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, beca...

Via Dugguri
Andrew Wilson's insight:

I agree with this, Inbound marketing is definitely the future. Consumers these days more than to be just sold a product, they want to be part of an idea and a relationship as well. this is somewhat not achievable on a out bound marketing platform as there is no real connection. As well as this, it is a lot more cost effective. 

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Jonathan Chan's curator insight, March 29, 2014 1:57 AM

As the article title suggest, the differences between Inbound and outbound marketing are plenty, with unfavorable results shown from the latter.  

 

Outbound Marketing, which is seen as a more traditional form of marketing, focuses on communicating at the customer's with little no no personal engagement. With the use of traditional medium such as TV, radio and direct mail, it comes as to no surprise of its ineffectiveness due to its lack of entertainment value. 

What Inbound marketing suggest is that a more interactive approach be taken, where the customers are engaged through mediums such as content marketing and social media. This approach to marketing seeks to engage in a two way  form of communication and keep the customer's interested. Not only have statistics proved its effectiveness in reaching its target markets, but also a cost effective mode where the views and opinions of its customers can be heard. 

I think this article has been useful in depicting how marketing has developed and evolved over time, with other effective means of reaching targets markets being explored and applied. What one must take from this is that that inbound marketing can be subjective, but its applicability is irrefutable. 

Sky Pirate's comment, September 25, 2014 7:29 PM
Its better to be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are.
William Creedy's curator insight, October 1, 2014 8:19 AM

Great explanation of the shift from one way marketing toward two way marketing relationships, lower cost in regards to investment and more effective communication of value! @jpfernandez9

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The Always-Connected Customer Has Killed Marketing, Finally

The Always-Connected Customer Has Killed Marketing, Finally | IMC | Scoop.it
Attributed to the rapid adoption of mobile and other technologies, the number of always-connected, never-in-one-place customers, which Forrester refers to as the ‘always-addressable’ customer, will account for 50 percent of all online adults,...

Via Alda Telles
Andrew Wilson's insight:

 marketers need to change from the use of campaigns and connect directly to the consumer by providing a unique experience which is constructed towards what the consumer wants.  This means that marketers need to adapt to modern consumer habits and a find a way to still provide value. This could involve  what  Forrester's  are calling marketing orchestration which is defined as:

“An approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”

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Alda Telles's curator insight, October 22, 2013 6:10 PM

To successfully engage the always-addressable customer, marketers need to throw out campaigns and align directly to the experience each customer wants.  That means finding a way to understand, participate and bring value to the buyer’s messy weaving and bobbing.   Forrester calls the new way – marketing orchestration – and defines it as:

“An approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”

Rescooped by Andrew Wilson from Integrated Marketing Communications (IMC)
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How to Build an Online Community for Your Business

How to Build an Online Community for Your Business | IMC | Scoop.it
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms.

Via Dugguri
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Leon Wang's curator insight, April 4, 2014 8:15 AM

Great post demonstrates that there is a boon of building a better company by creating an online community to go around.  The nine steps are ascribed to build a brand for companies as a goal not a tool.

 

Finding audience can be a big challenge for every company, there are several parts we should take them into consideration: Define every person who you think is part of your audience. Go old school, take out a piece of paper and draw two columns. List all of your audience types on one side, and then on the other side, write down the challenges or pain points that these audience members have.


I also agree about not forgetting real people, how we emphasized the real communal part of this - getting off the computer, talking on the phone, and talking in person to build relationships, because this is what brand awesomeness should be about.

Sky Pirate's comment, September 25, 2014 7:39 PM
I agree that by focusing on goals and what consumers want and need rather than using all the tools you can think of is much more effective than "chasing the dragon"