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Rescooped by Beatriz Gorrez from Marcoms Imc!

The Mobile Web Is Dead, It's All About Apps

The Mobile Web Is Dead, It's All About Apps | IMC2014 |

Via, Harriet Smythe
Beatriz Gorrez's insight:

This diagram actually made me look at all the apps on my phone to see if it was right. And indeed it is. Most of the stuff on my phone are apps of different companies like Flipboard, AT Public Transport, ASB, Localist and a lot more. Apps I believe are more useful because companies make it easy enough to use on a mobile phone. It makes the user go straight to whatever they wanna do with just a click of a button. ASB for example, they made transferring money to different accounts a lot easier with mobile banking. Apps also are very convenient because almost everyone now has a smartphone which they carry everyday... which means that these apps are easily accessible to the public therefore brands with apps are communicating to the public almost all the time. 

more...'s curator insight, April 4, 2014 2:42 PM

Just A year ago, people spent 80% of their time in apps, and 20% in the mobile browser.

Harriet Smythe's curator insight, April 25, 2014 12:50 AM

On mobile devices it seems that there is now a move away from the browser and into apps - this is pretty sensible because for the most part an app is far easier and more engaging to use than a browser. This highlights the need for a lot of brands to start thinking about apps and how they could be used as part of an IMC campaign, this is potentially a very hard thing to think about because for a lot of brands an app isn't logical and the consumer isn't going to have an app just because it replaces the company's website, because apps take up space and people will chose the functional ones first, thats obvious. This could mean that brands could look at other ways of engaging their consumers through apps possibly through the use of games. A focus could be shifted away from the mobile website slightly (not entirely because people will still use it) and more on the social media - important in all IMC campaigns anyway. From the info graphic it shows that 17% are using Facebook, 1.5% Twitter,  4% Youtube and 9.5% are using social media type messaging. This further cements the idea that social media is incredibly important to businesses in their IMC campaigns.  

Theresa K Keil's curator insight, May 15, 2014 7:57 AM

As technology "smartphones" are getting better and better in time. Customers rely on their phones to stay connected and interact with the world. Why use a laptop or other electronic device when smartphones have apps for literally almost everything consumers may need. To attract consumers marketers need to interact with customers through the use of apps on smartphones  

Rescooped by Beatriz Gorrez from Integrated Marketing Communications | IMC!

Instagram Is a Marketer's Best Friend — For Now

Instagram Is a Marketer's Best Friend — For Now | IMC2014 |
Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Beatriz Gorrez's insight:

I have Instagram and Facebook and I like to say that I completely agree with this article. First, because i follow only a certain number of people/brands on Instagram I get to see almost everything that everyone posts. Instagram in relation to Facebook for me is a lot better in marketing products or events for a company because first off, its a lot easier since its very easy to manage whatever they want to show to the public and second, it's a lot neater to use. Since instagram just shows pictures and whatever caption the company puts, the public is able to have the luxury of going through the brands posts without the unnecessary posts. Plus, instagram uses hashtags which makes the brand easier to find.

In the end of the article it said that Instagram will eventually fail the brands because it has not reached the same number of users as facebook. For advertising their product, I believe it will not fail since the format of Instagram is very easy to use but to manage customer relations is going to be tricky since it will be a mission to read all the thousands of comments for just one picture, 

Maddy Schwarz's curator insight, May 10, 2014 5:56 PM

Marketers are turning their back on Facebook in favour of a more effective social media platform. The complaint many marketers now have with Facebook stems from an alteration in the site's policies. What consumers see in their news feed is more regulated and consequently, a less effective marketing tool. While many marketers heavily relied on Facebook as part of their integrated marketing approach, statistics now state that consumer engagement with Instagram is 60 times higher than that of Facebook. 


Although Instagram is proving itself to be a useful social media tool, it is not without it's pitfalls. Many marketers fear that brand messages may get lost amongst the dense volume of information circulating through such a crowded platform. 

Freda Lim's curator insight, May 15, 2014 6:41 PM

I some what agree with this but I think that Facebook is one of the dominating social media platforms that marketers should really take account of. It's easier to consumers to navigate through the place, make a comment and respond. Plus you're able to send a private message  to the business and not on Instagram. I know that there's a function/feature businesses can use to create a competition for consumers to enter, which is inapplicable on Instagram. That's another way marketers can benefit from the use of Facebook. Also to enter, consumers have to "like" the page, this means they are bound to see content uploaded by the business, creating awareness.

Rescooped by Beatriz Gorrez from IMC-Marcoms2014!

Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC2014 |

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Beatriz Gorrez's insight:

Hashtags are pretty interesting because who would've thought that a simple symbol such as a pound sign, could be a popular marketing stunt used by companies. Twitter, Google + and Facebook aren't the only social media networks that use hashtags, a popular one is also Instagram. Instagram is really useful because companies use it, along with a picture, to promote their events or newly released products to the public. Its quite an ingenious way of marketing really because with just one click, a person gets to see EVERYTHING that is related to that product, event and even that company

Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Beatriz Gorrez from Marcoms Imc!

Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | IMC2014 |
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.

Via, Harriet Smythe
Beatriz Gorrez's insight:

I remember when I was a kid, I would always remember the books with the more pictures rather the one with just all words. Why? Simply because I remembered pictures better than words and with the pictures, I can retell the story. I believe the same goes for marketing products. Having more visuals than text appeals more to the public because they won't have to go through the hassle of reading a bunch of words all crammed into a certain space. "A picture is worth a thousand words" this indeed is true, with just a simple picture, brands can show the public what they are marketing. An image and a small amount of words is all an ad needs to get the image engraved into the publics mind. 

Harriet Smythe's curator insight, April 25, 2014 12:33 AM

I knew that pictures and visuals were important, but i didn't realise they were to this extent. It makes sense that people are less likely to read a large block of text - i know i wouldn't. I ignored the text at the top of the article and looked at the pretty picture first - this is something that evidently almost everyone would do. As 94% of content with visuals gets more views, and that people retain only 20% of what they read vs 80% they see and 10% they hear - these are some of the awesome facts that can be found within this article. 

Holly Knowles's curator insight, May 16, 2014 1:43 AM

With the attention span of readers in decline, when it comes to a content marketing strategy it can be better to use visuals to convey a message or a combination with visuals. This infographic proves just how important visuals are and how they can be better at getting a message across rather than traditional text.

Rescooped by Beatriz Gorrez from IMC!

Facebook is failing us

Facebook is failing us | IMC2014 |

As someone who relies on Facebook as both a user and a customer, I'm frustrated.

Via Nicole Smith
Beatriz Gorrez's insight:

This article is very useful actually because I always thought that using Facebook as a marketing tool would be very beneficial to your company since most of the people with a computer and internet has a Facebook page and uses it almost everyday. With this article I believe that it is a sign that companies should not solely rely on Facebook to market their products since it cannot be 100% reliable. 

melanie Cottrell's comment, March 22, 2014 6:22 AM
This is interesting and possibly an eye opening for company's who purely rely on Facebook to promote their products. Statistic do show that when consumers are exposed to the same message through a different media they learn faster/ draws them in more. This article gives company owners insight into the negative side of having a IMC campaign in which Facebook is the medium. <br>
EmilyTse's curator insight, May 15, 2014 3:08 AM

This article has presenting interesting points that I have not noticed until now. Facebook has become a very popular social media platform, everyone and even companies utilize this diverse platform at their own advantage. Throughout this article the author points out that Facebook is not a ideal media platform for IMC.


Chisato Yonemoto's curator insight, May 15, 2014 11:00 PM

The author is furiously mad how his competitor brands are advertised side by side to his brand advertisement. Oh well, I personally think it is consumer’s choice weather the content of your brand is better than others. Without competitor, there is nothing for us to comment, compare therefore it is hard for us to make distingishment of what makes your brand stands rather than others. And this is one of Facebook marketing strategy I reckon… Perhaps the author needs to think about ultilising other social media platforms since there are many other options are available for him.  Because competitors are always there for the brand regardless of the product in this year of 2014,  due to Globalization.