IMC studies, Milestone 2
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Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | IMC studies, Milestone 2 | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
Millie Crossman's insight:

This article gives a clear and easy way to understand the use of an effective marketing communications mix by giving five steps to follow. 1- identifying target audiences. 2- create key message points. 3- Identify your openings. 4- Write your plan & 5- Identify your tactics. Again this article reinforces the usefulness of "product, price' plan & promotion within marketing. By following the authors five steps you will be able to gather your objectives and create your strategies in order to create an effective communication mix. You can gain an understanding of the best way to directly market towards your present consumers as well as gaining potential consumers. The use of an effectivecommunication mix can help a brand with reaching a higher number of consumers and therefore gaining a bigger brand loyalty and following.

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Sian Arthur's comment, September 25, 2013 5:24 AM
I agree Millie that this article gives clear directions for understanding the use of an effective marketing communication mix. A very useful and helpful article for any confused marketers.
Kellie Ho's comment, September 26, 2013 2:56 AM
In response to Millie’s insight, I agree with how the article gives a clear understanding on the best way to directly market your current consumers as well as obtaining potential consumers because this will help marketers who are confused on what is the best way to directly market their target audience.
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | IMC studies, Milestone 2 | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Millie Crossman's insight:

This article explains how effective direct marketing can be when building nd promoting a brand. With the growth of social media around the world the use of direct marketing has become on of the main tools for marketers as well as one of the most effective. Brands can now personalise their marketing strategies and drect them to particular consumers with the use of social media. This helps to engage a variety of consumers at a ery low cost. The use of direct marketing creates a more personalised tactic for connecting to consumers, engaging with them in their home, work place or anywhere else with the use of aps for smartphones. The author explains how the use of direct marketing and consumer engagement has not ony helped marketers reach more potential consumers ut it has also given consumers a more convenient tool in buying from the brand. Therefore the use of direct marketing and consumer engagement is a very valuable tool within marketing, and will continue to be with the growth of technology and social media. 

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Anna Shen's comment, September 25, 2013 8:37 AM
Hi Chontelle. This article chosen was very easy to read as it applies to how the world is, which is how social media has become important and a relevant tool. I agree that with social media, direct marketing can now be significantly altered to fit/target a consumer. This in turn will improve consumer relationship with the company. With the benefit of social media being easily access means businesses are able to easily communicate with the consumers which also contributes in building a relationship with the consumer.
Sian Arthur's comment, September 26, 2013 1:37 AM
Millie I agree that Direct Marketing can be very useful when promoting a brand. And I see how the growth of Social Media is directly linked to Direct Marketing becoming one of the most effective and commonly used tools for marketers. I believe it is vital for marketers to personalise the messages they are sending.
Vic Methven's comment, September 26, 2013 1:41 AM
Hey Chontelle, I enjoyed reading this article you have chosen, social media is now an important tool today, this means direct marketing now has high influence on social media, especially with how accessible it is in everyday lives, therefore it makes sense to use this as a direct marketing tool. Social media is also a great channel in building relationships between brands and their consumers.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | IMC studies, Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
Millie Crossman's insight:

This artcle helps to explain the effective use of Marketing communication mix; and how it can increase the public exposure to your brand and therefor increase the sales and revenue. Kevin Johnston explains that explains that by sing diversity within your brands product, place, price and prmotion you can attract a variety of consumers. He gives four easy steps to help explain how to go about making the most of the marketing communication mix and how it will benefit your company. 

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Sian Arthur's comment, September 26, 2013 1:51 AM
Millie I think this article is very useful if you are looking to create an effective communication mix. The four simple steps are just what you need as guidelines to making the most of the marketing communication mix and also making it beneficial for your company.
Norman Vaz's curator insight, September 26, 2013 8:07 PM

This article explains the importance of being able to contact your customers through communicating your products in the right way. In order to do so, you must try different combinations of advertising. these can be done by promotion, PR, direct marketing and interactive marketing.  This article was very insightfull as i gathered more information on already pre-exsiting knowledge that i had about this topic.

 
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Engagement marketing - It's about time | Loyalty & Customers

Engagement marketing - It's about time | Loyalty & Customers | IMC studies, Milestone 2 | Scoop.it
Engagement marketing is a marketing approach that—in contrast to traditional brand and direct marketing strategies—allows a brand’s customers and prospects to shape the company’s marketing.
Millie Crossman's insight:

This article writtne by Chintan Bharwada gives an 'easy to understand' explanation of the importance of direct marketing and conusmer engagement. "It encourages them to participate in the evolution of a brand" The author explains how consumers are now directly marketed and even used to create future marketing for a rand. With the use of socila media brands can now directly market their products to a variety of consumers; and hese consumers can create a relationship with the brand. The author uses an engagement marketing diagram to explain a sequence which applies to consumer engagement and direct marketing and how companies can benefit by following it. The importance of engagement and direct marketing is clearly outlined with appropriate reasons and examples within this article ad it helped me to gain an understanding of how imperative the use of consumer engagement is in todays world of marketing 

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Sian Arthur's comment, September 25, 2013 5:39 AM
I agree that this article uses an simplistic explanation of the importance of direct marketing and consumer engagement. Also how this simplistic approach helps them to feel encouraged to participate in the evolution of the brand.
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The power of integration - Essential Retail

The power of integration - Essential Retail | IMC studies, Milestone 2 | Scoop.it
David Bonthrone, managing director for North America at marketing solutions firm Group FMG, explores the issues facing modern marketers and the changing face of brand communication.
Millie Crossman's insight:

I found this article a great insight to how integration has changed marketing throughout the decades "since the late sixties with the adoption of television". The author explains how this moment helped marketers reach a mass group of potential consumers through a new media. David Bronthrone goes on to mention how marketing straegies have had to change so that the consumers are now calling the majority of the shots. Marketers now integrate all media aspects into their brand exposure so that tehy are reaching a wide ariety of conumers through differetn media channels. Marketing is now having to keep up with their consumers through the ever growing technology, and this has caused many new and creative ideas to com einto play within marketing companies.David Bronthrone then goes on to explain the future of integrated marketing across media by saying "In today’s world, marketing integration is essentially creating core creative ideas that can be adapted across every medium". This article shows that the use of marketing integration across every different types of media has proven to be very helpful in relation to the boost of brand vaue to companies wthin the industry; and how important it is to keep up with the quickly changing and growing media channels. 

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Sian Arthur's comment, September 26, 2013 1:44 AM
Hi Millie what a fascinating article, I liked delving into the history of how integration has changed throughout the decades a little more. I still totally believe in Television as being a fantastic way of marketing (even if it did come out in the 60's). As times change it is going to be a challenge for marketers to continue to keep up with their consumers through ever expanding types of technology. What a wonderfully detailed article.