IMC programme planning strategy: creative and media channels
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Rescooped by Matthew Pivac from It's Your Business!

Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | IMC programme planning strategy: creative and media channels |
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm II
Matthew Pivac's insight:

This article shows the importantance of keeping up with social media channels in today’s fast growing technological times, where it is as if a company can be very easily left behind if it does not evolve with the technology consumers are using. The article sends its message through the interesting choice of a brainstorm type set up where points are being drawn off of the smartphone picture as if to suggest the audience are physically drawing the information off of their own smartphone. The article clearly displays its factual statements and statistics in a very modern upbeat manor that is still very clear to all types of consumers so that everyone will receive its message. This coincidently is the point the article is trying to make, that social media and technology is the future.

Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Rescooped by Matthew Pivac from MarketingHits!

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | IMC programme planning strategy: creative and media channels |
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish -
Matthew Pivac's insight:

This article is very well put together and describes in detail with good use of examples the way in which small businesses are going about their marketing wrong, through direct marketing to try and gain a customer base. It suggests in the article that Social media outlets are in fact where the customers now are, and that the small businesses that are spending so much on direct marketing currently, in fact need to allocate their resources into social media to gain this much needed customer base. 

Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 


heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

Rescooped by Matthew Pivac from SEO and Social Media Marketing!

Is Social Media Taking Over SEO?

Is Social Media Taking Over SEO? | IMC programme planning strategy: creative and media channels |

Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.


Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. 


Read More At:

Via Antonino Militello
Matthew Pivac's insight:

The "Is social Media Taking Over SEO" article is very insightfull. It cuts right to the chase and provides good information through an obvious in-depth knowledge into the field. It details the competition between SEO and Social media in todays fast moving technology based world. It defines SEO as being your more traditional form of digital marketing through website's and things of this nature which really rely on the consumer to search into to connect to, as apposed to the more personal relationship that social media marketing has with people as it gives the impression that they are coming to the consumer to connect and build a relationship.

Bob Finch's comment, August 17, 2013 3:04 AM
Media Street Apps's comment, August 17, 2013 2:10 PM
No problem!
Daryl Peterson's comment, September 26, 2013 9:32 PM
Yes Matt this article is very insightful. I like how the article doesnt beat around the bush but goes straight to the point. In an ever changing world with ever evolving technology we see just how much of an impact social media has on the world around us.The article talks about social media vs SEO which is a more traditionalised way of connecting with consumers. However social media still has a much clearer advantage over SEO as it is rapidly growing with more users joining everyday its the most efficient way to interact with consumers in the world today
Rescooped by Matthew Pivac from SEO and Social Media Marketing!

SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | IMC programme planning strategy: creative and media channels |

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.


However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.


Good SMO will drive traffic from both direct social site referrals and from search engines.


This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.


Read More:

Via Antonino Militello
Matthew Pivac's insight:

This article clearly illustrates the history of Social Media Optimization (SMO) and its relevance and relationship with SEO. It Mentions both SEO and SMO’s strengths and weaknesses and describes which is better applied in today’s highly technological world of marketing. It shows just how strong and important the relationship between SMO and SEO is. The article also describes one of the leading advocates into the areas’ 7 stage model. The model is very easily understood and is as briefly described and then detailed later into the article. The stages are Reputation - build your reputation as a reliable qualified source Engagement - encourage more engagement, sharing & reciprocate Authority - become a notable authority in your field of expertise Leadership - harness originality & creativity, be a Thought Leader Social - be social, find and engage sociable experts in your field Media - know your social media platforms to maximize influence Optimization - improve technical aspects to increase optimization.


Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

Rescooped by Matthew Pivac from Lead Generation!

Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | IMC programme planning strategy: creative and media channels |
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.

Via Erica George, jaklinissaeva, zzz, Somerville Communications UK SMB
Matthew Pivac's insight:

Very in-depth and insightful article into the marketing communication mix. The use of five very clear steps to describe the process and what is involved in the marketing communication mix was very relevant and a good form of providng information in an understandable way. The article defines these five steps and then explains how to go about using them correctly. By firstly

 Identifying your target audiences. Use demographic research to pinpoint your audience characteristics. Secondly: Creating your key message points. These are the most essential points that you need to communicate to your audience members. Thirdly:  Identifying your apertures. These are opportunities, or openings, you can use to reach your audience segments. Fourthly: Writing your plan. Now that you know your audience, message points and available opportunities to reach your audiences, you need to develop a working plan to help you execute your mix of marketing communications. And last of all the fifth step of:  Identifying your tactics. This requires that you align your strategies and your apertures with the techniques that will best meet your objectives.


Elaine Li's comment, September 27, 2013 1:07 AM
Great insight. I think this is a great article in relation to our week 6 coursework because it gives a great develop on how to set up an effective communication mix. In order to implement a good strategy through the marketing promotional mix, there are five steps listed:
1. Identify your target audiences
2. Create your key message points
3. Identify your apertures
4. Write your plan
5. Identify your tactics.
As long as you follow these steps, marketing communication mix will not be a problem to your business anymore.
Swati Tiwary's curator insight, October 2, 2013 9:48 AM
This article outlines the importance of developing an effective marketing communication mix. effective communication with consumers is vital for any business. This part comes under the promotion part of the marketing plan. It is important to have a variety of communication techniques as the target audience for every product is diverse. This articles states 6 ways of developing a good communications mix: 1) its important to have identify the target audience: this can be done by a good extensive research. The target audience needs to be further segmented into categories such as current customers, prospective customers and early adopters 2) Create your key message points: it is important to pin point the key messages that the company wants to impart to the consumers 3) Identify your apertures: it is important to find out the opportunities or openings to reach their audience. For example if a company wants to reach school children then they need to make use of a classroom 4) Its important to write the plan: Writing the plan in a clear and concise manner is important. They key objectives and the plan to fulfill them is important so people have clear guidelines to follow 5) Identify the tactics: tactics are important to meet the overall objective. Its good to use tactics that would appeal to the target audience. Effective communication is vital for integrated marketing communications. communication is not a straight forward or a single dimmentional thing. Its multi faceted just like the market and its consumers. hence it is important to have a mix of different communication strategies to cater to all the different segments of the target audience
Rachel Chen's curator insight, October 3, 2014 12:10 AM

It is a really good base for entrepreneurs and marketers in new startup businesses, as well as organisations who wish to increase brand awareness across a wide audience. It’s first important for any firm to identify its target audience with the use of demographic factors like age, buying habits and any other habits relevant to the organisation. It’s also important to create a key message with the direct information that is going to be communicated to the customers and target audience. This basic process will be the keystone to implementing an effective communications mix and highly recommend using it as planning tool for planning your promotional approach.