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Tips for improving your online branding

Tips for improving your online branding | IMC milestones |

Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able to use efficiently.

These statements are not false, but they are only a small part of a bigger picture. There’s at least one aspect of branding which is so simple that even a child could do it, as easy as pie, and with little to practically no cost whatsoever.

I’m talking about online branding.

Business of all sizes are joining the web experience, not only to build their own websites, but also to expand their digital presence with secondary sites, social media outlets and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy.


Here’re a few tips on how to go about doing that.

An, SungBin's comment, March 15, 2013 1:14 AM
i agree with that brand is more than a just name and logo, it is philsophy. also, because of social networks, it is easy to create a brand by online. However, you have to be careful of setting a logo in internet, because there are too many logos and brands, your brand has to be stands out than other brands. therefore you have to make your logo simple and memoriable.
Jack Tang's comment, March 15, 2013 1:40 AM
Online branding is a good tool for people to know your brand. Unlike the tradtional way of promoting your brand, online branding is more convent for both brands and customers to read the ads and know what kind of promotion is going on for that brand
Kevin Chai's comment, March 16, 2013 9:32 AM
Considering branding to be a philosphy is quite extreme in my opinion. Yes, branding is in essence how the company presents itself, but it is subject to change and is not always consistent. Japanese car companies for example had once had a reputation of 'cheap jap crap', and they had turned that around to quality cars. If they had focused on the cheapness they would never have become as successful as they are now, being worldwide.
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | IMC milestones |
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC

Via Dr. Susan Bainbridge
Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
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2 steps to build powerful brand advocates

2 steps to build powerful brand advocates | IMC milestones |

By extending your message to their networks, brand advocates promote authentic, meaningful marketing at no cost. Here's how to convert your loyalists into disciples.

Jack Tang's comment, March 15, 2013 1:43 AM
Trust is most important key word for any business. You want to have more loyal customers for your brand. Those group of people have good knowldge of your product and you don't need to spent to much time to serve them as well.
Kevin Chai's comment, March 16, 2013 9:40 AM
The article's emphasis on developing your customers into brand advocates touches briefly on the theory regarding the 4 types of customers, or more specifically, True Friends. The use of True Friends to grow your market is an idea that has been explored long ago, and while the article is correct on all accounts, it is all knowledge that anyone who has studied marketing would have already known.