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A Majority of Email Marketers Are Flying Blind - Direct Marketing News

A Majority of Email Marketers Are Flying Blind - Direct Marketing News | IMC Milestone3 |
A Majority of Email Marketers Are Flying BlindDirect Marketing NewsThe New York -based company commissioned The Relevancy Group to survey more than 300 marketing executives and found that 40% of them lack the analytics to determine inbox placement...

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An, SungBin's comment, May 9, 2013 5:26 AM
I agree with this article. E-mail marketing is not working now. one of the reason is that people are not using E-mails as much as before, and other reason is they are not even click the ads and they just delete straight away, because they are not interested in mass of ads. for me, I receives a over 10 e-mail a day and it is really annoying to check everything, so i just delete everything except mails from uni and my friends.
Jack Tang's comment, May 9, 2013 7:17 AM
I think the reason that why E-mail marketing is not working very well is that people are more busier than before and they would not have the time to read those e-mail. In fact, some people thinks it is very annoying for those e-mail and they either delete them or put them in the junk e-mail.
Kevin Chai's comment, May 9, 2013 10:02 AM
The effectiveness of communication between a marketer and a customer is dependant on the messages sent. It is unlikely to be very effective if the sent message is some generic repeat of something sent everywhere, and while it may catch the attention of some types of generic people, more than likely it'll fall to deaf ears. The article's emphasis on gaining an understanding of their customers while not a new piece of advice for marketing firms, is one that really needs to be followed.
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Is mobile marketing working for direct marketers?

Is mobile marketing working for direct marketers? | IMC Milestone3 |
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...

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Nick Moxon's curator insight, May 10, 2013 3:07 AM

A very interesting article which Josh Herman presents his opinion of the use of database information and mobile marketing as a form of direct marketing  to achieving the best results. I personally agree with Josh and believe that Mobile Marketing is a highly effectives channel of direct marketing over other electronic sources as androids are becoming ever more popular and consumers almost always have their phones on them contact to the consumer can be at any time possible.

Alexis-ellen Day's curator insight, May 13, 2013 6:00 AM

Cells phones are no longer the simple call and text others. Smartphones and all these other fast developing forms of cell phones are now the internet and research and communicating through email, online message boards. nearly every business will require an app for consumers to form a relationship with any business they deal with, from grocceries to banking. I fully agree with this article, especially when the author wrote how business owners love having full control over their own business marketing campaign.

Rory Kelly's curator insight, May 23, 2013 3:19 AM

I do agree with this article on the topic of mobile marketing and trying to gain the best results, mobile marketing can be extremely effective type of marketing compared to that of other digital based avenues because people will most syrely always have there mobile phones with them most of the day meaning the consumer can be contacted at any time.

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The Dilemma for Direct Marketing in a Social Media World

The Dilemma for Direct Marketing in a Social Media World | IMC Milestone3 |

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10” x10” at my office.

Jack Tang's comment, May 9, 2013 7:25 AM
I agree with the author that not everyone likes marketing. In fact, some consumer thinks that marketers are very annoying. But marketers are still here and works very well, and personally I like marketers, I think they are the one who sent out the messages about different product and services to us so it saves our time when it comes to research from us.
Kevin Chai's comment, May 9, 2013 10:46 AM
The article seems to revolve around a single strategy of gving the customer half of a product as an incentive to purchase the other half. While his examples got repetitive, it did drive home the point that different customers do appreciate different approaches. The example was a fairly clever tactic that showed how much more creative marketers have to be rather than relying on the outdated tv advertising bombardment.
annabel rollinson's comment, May 10, 2013 4:03 AM
Marketers need to plan very carefully when it comes to direct mail and using social media, things can be portrayed in different ways by different people, and different customers react to different things therefore marketers need to create a marketing programme that suites to all target markets.