IMC Milestone 2
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Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform | IMC Milestone 2 | Scoop.it
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.
Lou Mancer's insight:

This article looks at the extended partnership on Yahoo & Samsung. The two companies aim to create a more engaging television viewing. They aim to do this by allowing consumers to react to the connect and advertisements in real time through the combination of Yahoos Broadcast Interactivity platform and Samsung's Smart Televisions. This brings in a new way of consumer engagement, it gets the viewers directly engaged with an advertisement that appears on there television. In my opinion this is a very smart move by Yahoo and Samsung and brings in a whole new direct marketing and consumer engagement strategy. 

 

 

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Corey McDevitt's comment, September 24, 2013 12:09 AM
I think the idea with what Samsung and Yahoo is brilliant, and i also think it will gain a lot of success. This new technology will enable consumers to react directly to what they are seeing on TV, whether they like it or pass on it will be seen through the company- as they can see what type of reactions are being made by consumers. This interactive TV should be highly successful and will be extremely handy to not only the consumer but also the producer.
Nicola Marshall's comment, September 24, 2013 7:19 AM
I agree with Lou, Yahoo and Samsung working together is defiantly a smart move as they are both well know and liked brands. The idea of being able to engage with the TV commercial itself from the comfort of your own home is brilliant. I also like how they measure how successful it is, makes it easier to see where they need to make decisions on how to make It better if necessary
Tennille Ziegler's comment, September 26, 2013 4:32 AM
Following on from Lou's insight, this is an interesting article. It touches on a lot of really important aspects in integrated marketing these days and how it consumer engagement is a key focus in a lot of marketing campaigns. Marketers now need to think of new ways to engage their audiences that can provide measurable results for the brand. With so much competition these days brands require measurable results against their objectives, and it is a marketers job to do this. They need to do this through consumer engagement and direct marketing.
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5 Reasons to Use Social Media for Selling

5 Reasons to Use Social Media for Selling | IMC Milestone 2 | Scoop.it
Surprisingly I see much written about social media marketing: spreading brand awareness, reaching target groups, pushing out promotions, even efficient customer service.
Lou Mancer's insight:

This article takes a different look at at the use of social media for brands and business. This article pushes the fact that it is possible for sales professionals to utilise social media for there line of business. This article argues that social media is just another way for a sales person to contact and interact with a potential buyer. I disagree with what the writer of this article is saying, social media users dont go online to get hassled by yet another sales person trying to push a product on you. 

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Corey McDevitt's comment, September 24, 2013 12:19 AM
This article shows us how social media can really enhance your success in the market. The tips mentioned should be definitely weighed out in any business. I'm surprised how many business still turn to 'cold calling', just about everyone hates being called up and getting harassed about buying some sort of product or service that they have previously shown no interest in, i'm not surprised that only 1 out of 330 calls become successful.
Nicola Marshall's comment, September 25, 2013 8:26 PM
I agree with Lou, out of all the articles on social media none other have explained it like this. I also think that the cold calling is a horrible idea along with people turning up at your home, people don’t want to be harassed into doing something and feel forced to make a commitment. I agree with Lou, Social media works because it is something that the consumer wants to do, they have to physically pick up their computer and log into the sites rather than being cornered by some stranger.
Tennille Ziegler's comment, September 26, 2013 4:06 AM
Following on from Lou's comment, this article is very interesting as it is another one that has a positive approach towards social media. This article doesn't focus so much on the integration of social media with other tools of communicating, it says it is in fact better than other tools or ways to communicate. Such as cold calling, it says this isn't as effective as it used to be and social media can be a better way to reach consumers. Very interesting thoughts, this may be the way of the future and we may start to see more articles focusing on how social media is better. I think it is still important to look at an integrated approach also though.
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Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | IMC Milestone 2 | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
Lou Mancer's insight:

This article helps to give the reader an insight on how to develop an effective communication mix. This article also explains why business should use a marketing strategy of a communication mix rather than just one strategy. A communication mix can be much more effective than a single strategy as you can target more areas. It is essential that you identify your target audience, create your key message points, identify your opportunities, write your plan and identify your tactics.

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Corey McDevitt's comment, September 24, 2013 12:27 AM
An effective communication mix is critical to any business, it's a scheme that can allow a business to market it's product the most effective and suitable way. The tips given in this article were spot on in my opinion, it is very important to divide up your target audiences, so much time and resources can be lost if your advertising information to the wrong audiences, it results in it being pointless. I think if any business was having trouble with creating an effective communicating mix, this article would be highly beneficial.
Nicola Marshall's comment, September 25, 2013 8:52 PM
I agree with Lou, I found this article to be quite interesting. Using a range of communication methods will defiantly increase the spread of your marketing campaign. The4 P’s are important as it helps you to set a path to where you want to take your product. I think the 5 steeps shown in this article give you a good idea of how to start your communication mix for an affective outcome.
Tennille Ziegler's comment, September 26, 2013 1:22 AM
This article gives simple steps on how to develop an effective communications mix. Agreeing with Lou, it is helpful for readers to develop an understanding for this. A communication mix needs to be well thought-out and planned for it to be most effective.
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community | IMC Milestone 2 | Scoop.it
Lou Mancer's insight:

This article looks at wether or not small businesses are using social media as a marketing tool. Social media could help the small businesses expand there target market and get more customers. The author of this article did some research and found that a lot of small businesses are not using social media at all. I find this to be a huge surprise as social media is rapidly becoming a very strong way to market your brand or product. It would seem to me that these small businesses may need some guidance to help them make sure there businesses will be successful.

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Corey McDevitt's comment, September 24, 2013 12:55 AM
This article portrayed why a business should use social media to enhance and promote sales. I was very surprised of how many small business's that were tested had not promoted their social media at all, (20 of the 51 advertising did not include their social media channels). It's staggering that there are still many businesses out there that don't use social media when we all know how powerful the internet is in the modern world of today. One tip i found really helpful, was that it's not enough to just have Facebook or Twitter icons on your advertisement, you need more, or consumers will find it difficult to find you, (which is what happened with the author). Businesses should use actual links to direct consumers to the home pages, this method will erase any difficulties with trying to find media channels.
Nicola Marshall's comment, September 24, 2013 7:26 AM
I agree with Lou, Smaller businesses tend to things a little more traditionally like using direct mail but bug with a little bit of a push on the right direction there is no reason why they can use both. 20 out of 51 is a big number of small businesses not using the social media to boost themselves especially when it has so many benefits, the biggest one being the fact that it is FREE! Direct mail is not a cheap option so I think that smaller business should open their horizons.
Tennille Ziegler's comment, September 26, 2013 4:13 AM
As lou said above, this article focuses on small businesses and social media. It says how small businesses aren't really using social media as well as they could be, in terms of sending direct mail outs. A lot of small businesses did not include their social media channels with their mailouts, such as links to Facebook, Instagram and Twitter. This is now a rookie mistake as all business should be on these platforms and promoting them as often as they can, especially through their own direct mail outs. The article also provides advice for small businesses with using social media when sending mail outs which would be very helpful for small businesses to look at.
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | IMC Milestone 2 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Lou Mancer's insight:

This article highlights the significance that social media can have on your brand. People between the ages of 18-34 use social media to talk about brands that they have used, this can be both a positive and negative outcome. Social media aids consumer engagement, and this is a very useful tool as it can make customers feel like they are being heard more directly. Social media influences consumers lives, therefore brands must understand how to utilise social media in the way that best suits there image. 

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Corey McDevitt's comment, September 24, 2013 12:36 AM
This article really stated how powerful social media has become in todays world, and i'm not surprised at all. Me personally, i always search up products and services on the internet before i purchase, i will research on products, see what type of fan base the company has and so on. For the younger audience social media dominates our life; in one case, 91% of people between the ages on 18-34 talk about brands on social media. I only think numbers like this will increase in the long run, with technology increasing rapidly.
Nicola Marshall's comment, September 25, 2013 8:38 PM
I agree with Lou, Social media sites are really starting to become a very effective Marketing tool. People now have the freedom to speak their minds whenever they want and it has become a regular thing for people to instantly update there facebook after buying a product and have either a positive or negative response. Companies have a good opportunity to use these sites to their advantage as it reaches a much larger target audience.
Tennille Ziegler's comment, September 26, 2013 1:27 AM
Following on from Lou's comment, this is very interesting to see that customers will trust brands that are on social media as opposed to those who are not. Social media plays a huge role in brand's these days and is still continuing to grow. This article shows just how important is it for a brand to integrate social media into their marketing campaign.