IMC Milestone 2- week 5
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IMC Milestone 2- week 5
Budgeting allocations, celebrity endorsements and establishing objectives
Curated by Trang Tran
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Microsoft launches Windows Phone ad blitz with Jessica Alba, Gwen Stefani

Microsoft launches Windows Phone ad blitz with Jessica Alba, Gwen Stefani | IMC Milestone 2- week 5 |
In an attempt to use the power of celebrity endorsements to promote the Windows Phone, Microsoft has rolled out new ads featuring prominent women.

Via EA
Trang Tran's insight:
Microsoft selected popular female celebrities, Jessica Alba and Gwen Stefani, to serve as an advertising spokesperson for their windows phone. Microsoft chose these celebrities as they are seen as good influencers for the target audience, women with children and busy lives. Also, the celebrities are a good fit for the brand as they could be seen using the product which makes the brand and product more trust worthy. The women could relate to these celebrities and the situations in the advertisements, which give high likability for the windows phone. Choosing the right celebrity to endorse a product for any brand is hard as they would want a celebrity with an overall good image. Brands would also want to have celebrities with high source creditability and a high profile, as target audiences and potential customers are more likely to be aware of and are prone to buying/using the product or service.
Eden's comment, April 9, 2013 11:08 AM
Microsoft thought carefully about using celebrity endoresments and didn't just choose any at random. Not only are Alba and Stefani singers and actresses but they are very likeable and respected in the public eye.hey manage to portray their inner qualities through the media and it is recognised globally. Jessica Alba fits the role of the advertisement perfectly as she herself has launched "The Honest Company" which is specifically based around Child Care and is very family based. Microsoft has been very clever in this aspect as their target for this advertisement is woman. This will definately attract woman as most woman love and are in favour of them.
Renee Spicer's comment, April 9, 2013 10:08 PM
Trang what a great article to pick, to be able to read the information about the tv adds and then being able to watch tem. Very interesting. I agree that they have choosen their female celebrities well. Jessica Alba is very loved has a clean image and an amazing voice over for the add. But on the add she doesnt play the celebrity but the mum so every day women can relate. Its a great application she is promoting as well. I have head so many people ringing up the radion about the amount of money children have banked up when going on 'mummy's phone'. Then using Gwen Stafani is great to show how important her phone is her but for different reasons. Gwen also has a clean image. She is portrayed for as a funky lady always on the move in the add. This is suitable with more women in the work force on the go. Especially if they have to travel. Im looking forward to viewing how the do the men's advertisments for the phones. Im sure it will be something that relates to everyday men in some way to grab the auidences attention. Also to capture the male population. We just got my dad into using a smart phone and we are working onn my father in law.
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Marketing Budgets: How Much Should My Small Business Spend on Marketing?

Marketing Budgets: How Much Should My Small Business Spend on Marketing? | IMC Milestone 2- week 5 |
Here are six baseline budgeting frameworks you can use to determine the best marketing budget allocation for your small business: (Marketing Budgets: How Much Should My Small Business Spend on Marketing?

Via Sharifa Al-Barami
Trang Tran's insight:

I agree with this article as there is no one size fits all solution to knowing how much to spend on marketing. Businesses all have different needs depending on many factors such as their product and market size and so on. Therefore a budget marketing allocation could be a good starting point to familiarise with how much money should be spent in different areas of marketing. Sometimes businesses get too carried away spending money on advertising and promotions and forget about other marketing strategies.  I think this budget allocation applies to all areas in a business not just for marketing. Big and small businesses should look at their current overall budget then try to allocate the suitable budgets. 

Fatana Faghiryar's curator insight, May 7, 2013 8:42 AM

Great article by Sharifa and Trang in my opinons the title and the first line sums up the article up. “How much should a mall business spend on marketing?”  I think that small businesses are on there first step so, they should spend less on marketing and fouces more on their products or service. Sometimes businesses spend too much money on advertising and promotions, which in return they forget about vital marketing strategies."Many small businesses grapple with the idea of spending too much–or too little–on marketing” this line explains quite a lot of ideas about marketing itselfs. Small businesses should look at their overall current profits then try to allocate the suitable budgets. I agree with this article as simply explains about the small marketing strategies.


Deveshnee Moodley's comment, May 9, 2013 10:22 AM
This is quite a useful article. I definitely businesses do get carried away with spending money on promotion and advertising. Setting a budget is really important for all business. I agree with your statement Fatana that small businesses should look at their overall current profits then try to allocate the suitable budgets.
Delzin Balsara's comment, May 10, 2013 4:34 AM
good article! It really explains the objectives clearly and shows how promotion is important in todays world. By setting a budget, businesses are benefiting from the outcome and are being more cos effective. This is very important in term of IMC and consumer communication.
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marketing objectives-setting and reaching them

Courtesy of Ivan, I bring to you marketing objectives-setting and reaching them

Via Valentino Crawford
Trang Tran's comment, April 9, 2013 5:11 AM
People should avoid educating themselves with information from everywhere and then try to implement that knowledge into their business. I find that this applies quite often with many aspects in life not just business. You gather information from different sources then somehow find yourself applying everything you know into what you’re doing and this does not always work.
In business, picking a right strategy and implementing the most applicable knowledge to help with the marketing business is essential. Good marketing objectives should be quantifiable, realistic and attainable. The author quotes “Bottom line pick one strategy master it then do it over again with another strategy”. I fully agree with him as it is overwhelming when you try to do several things at once and lose focus of each individual task. The end result would not be as good as well focussed and accomplished tasks.
The last factor to consider when wanting to achieve marketing objectives would be for businesses to adapt to the economy and changing environment around them. The three step process is a simple yet effective guideline for businesses to implement when setting marketing objectives. It may not work for some businesses, but it is definitely a good starting point from my view.
Eden's comment, April 9, 2013 1:30 PM
I think this article is black and white, it brings to light our normal behaviour and how we naturally as humans try and do several tasks all at once. We all know that in most situations it doesn't go beyond satisfactory level. Focusing on one objective at a time with the best strategy allows you to maximise your full efforts and leads to good marketing. It does however, sound easy. But I think implementing this will take some practice, until we fully become good at it.
Renee Spicer's comment, April 9, 2013 10:20 PM
That is like when I first started doing assessments I would put everything i know in, then be over words and I had to stop look at what the assessment actually wants and delete stuff.

This artice is set out clear, with first what not to do then three main points on what to do! A simple three step process, set your marketing objective, pick a strategy, and consistently tweak it.

Immediately make a list of your marketing objectives in order by priority, pick a strategy that fits each one. Start with the first marketing objective and master the strategy, then repeat and stay updated