IMC Milestone 2
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Social Media Integration Basics

Social Media Integration Basics | IMC Milestone 2 | Scoop.it
Social media integration can be simply defined as bringing together all social media tools that you use for easier management. ... I want you to grab this blueprint and discover how you can easily generate over $3,000/ day!
Yuhang Wei's insight:

"Social media integration can be simply defined as bringing together all social media tools that you use for easier management." Nowadays many companies are using social media as their main promotion tool to display the product and attract the consumers. This is because the whole market is changing from physical stores to online stores and also consumers spend more time on the internet than they used to be. Therefore, how to build a great idea to win the market by social media is a very important issue for almost every company in the world. Of course, not only online media but also all other types of media is important to increase the profit. The company should focus on the power of ideas by integrate all media to gain the market and more importantly win the consumers.

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Scarlett Yeounju Kim's comment, September 26, 2013 3:37 AM
@ Yuhang Social media is an effective tool to create engagement between a company and consumers today. It allows the spread of the business name and its specific values and attributes. There are examples of small businesses utilising social media effectively to create success in their business. This article’s author suggests that if a marketer or small business owner understands social media functions they can engage with consumer effectively with minimal cost in terms of time and money. He suggests using usernames across networks that are similar and consistent and letting them share the same passwords. This at the end of the day allows for easy integration. There is also an application called Feedburner which is used to help to share posts and content across all registered networks easily. Most people live a hectic life nowadays and the small business owner may not have to time to think about their new marketing plan. However, if they utilise the social media function they can use their time effectively. They may have opportunities to expand and promote their business if they can use social media functions in the right way. Therefore, a successful business is not a possibility only for the ambitious. If a marketer or a small business owner wants to have a successful business they should know the right information about social media.
Holly Adams's comment, September 27, 2013 12:16 AM
@yuhang. Great article of the current and possible future used of social media in today's world. I agree that most companies / business must have a social media connection point somewhere. This is because of the vast majority of people (pending on your target market) have a social media connection somewhere. We are definitely seeing an increase with the connection of social media advertising and other forms of advertising. For example on a lot of bus ad's you will see at the bottom of the advertising the facebook or twitter link. Allowing people with smart phones to instantly go to that page as soon as they seen the ad on the bus.
Shichi Zhong's curator insight, May 14, 2014 12:31 AM

"Social media integration can be simply defined as bringing together all social media tools that you use for easier management." Nowadays many companies are using social media as their main promotion tool to display the product and attract the consumers. This is because the whole market is changing from physical stores to online stores and also consumers spend more time on the internet than they used to be. Therefore, how to build a great idea to win the market by social media is a very important issue for almost every company in the world. Of course, not only online media but also all other types of media is important to increase the profit. The company should focus on the power of ideas by integrate all media to gain the market and more importantly win the consumers.

Rescooped by Yuhang Wei from creating an effective communication mix
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Marketing Communication Mix Overview And Guidance

Marketing Communication Mix Overview And Guidance | IMC Milestone 2 | Scoop.it
What is the marketing communication mix and what does it mean to you? Study traditional and newer elements of integrated marketing communication. Get help with your marketing communication plan.

Via karl lagor
Yuhang Wei's insight:

This is a very helpful article to help me understand the Marketing Communication Mix with some very good examples. The traditional components of the marketing communication are Advertising; Direct Marketing; Sales Promotions; Public Relations and Personal Selling. These five components are very important for almost every business companies when having decision-making. Advertising is " the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head." Nomally most exposure today are influenced by the mass media to promote the product/service. Therefore, advertising is very important in Marketing strategy. Direct Marketing enables companies to reach out directly to consumers without intermediary channels such as those required for advertising. It can be direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. It is very effective to let the consumers and marketers see the result right away. Personal Selling is the most dreaded as well as the most expensive of all methods in the marketing communication process. Sales Promotion is discussed here as part of the marketing communication process. Sales promotion simply refers to purchase incentives that you provide your customer with. And Public Relation refers to how you handle your relationships and the flow of information with your various "publics" or the people who have a stake in or are affected by your business. This includes the general public, consumers, shareholders, employees, partners, competitors and the government. All these components can help company to develop very well.

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Scarlett Yeounju Kim's comment, September 26, 2013 3:38 AM
@Yuhang; In order to be successful the business owner should know how to promote their business. A marketing communication mix such as that of advertising, direct marketing, personal selling, public relations and sales promotion can be a valuable tool for promoting business. This article’s author argues that this marketing mix can be completed by a marketing communication strategy and the marketing communication plan. The purpose of IMC activity is to create value in the perception of the customer, which will promote purchases. In order to reach the specific goal a marketer needs to understand customers in order to be able to communicate with customers’ true needs and wants. To understand target and potential customers, a marketing plan and strategy should be evolved that reflects the situation. Therefore the focal point of marketing success is often an understanding of human nature and particular target audiences.
Holly Adams's comment, September 27, 2013 12:06 AM
@yuhang. great choice of article describing the communication mix and it's importance. All avenues (advertising, direct marketing, personal selling, public relations and sales promotion) are communicated very well in the above article and did help me understand the importance of the 5 avenues.
Shichi Zhong's curator insight, May 14, 2014 12:30 AM

This is a very helpful article to help me understand the Marketing Communication Mix with some very good examples. The traditional components of the marketing communication are Advertising; Direct Marketing; Sales Promotions; Public Relations and Personal Selling. These five components are very important for almost every business companies when having decision-making. Advertising is " the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head." Normally most exposure today are influenced by the mass media to promote the product/service. Therefore, advertising is very important in Marketing strategy. Direct Marketing enables companies to reach out directly to consumers without intermediary channels such as those required for advertising. It can be direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. It is very effective to let the consumers and marketers see the result right away. Personal Selling is the most dreaded as well as the most expensive of all methods in the marketing communication process. Sales Promotion is discussed here as part of the marketing communication process. Sales promotion simply refers to purchase incentives that you provide your customer with. And Public Relation refers to how you handle your relationships and the flow of information with your various "publics" or the people who have a stake in or are affected by your business. This includes the general public, consumers, shareholders, employees, partners, competitors and the government. All these components can help company to develop very well.

Rescooped by Yuhang Wei from Direct marketing and consumer engagement
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7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles

7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles | IMC Milestone 2 | Scoop.it
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.

Via Amy Davidson, Peggy Yao
Yuhang Wei's insight:

The main 7 benefits are:

1. talk about your offers directly with the customers

2. experiment with new markets

3. Direct marketing is more cost-effective 

4. build personal connections

5. focus on specific groups

6. provide direct feedback

7. results are quantifiable


Those 7 benefits can be used for any direct marketing such as Direct Mail marketing and Direct Response Marketing.

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Scarlett Yeounju Kim's comment, September 26, 2013 3:38 AM
@Yuhang; The purpose of IMC activities is to make strong relationships with consumers and increase general sales. Thus direct marketing is one of the most effective marketing tools to create a relationship between consumers and marketers. This article introduces various methods of direct marketing such as direct mail marketing, direct response marketing e-mails, and so on. This author argues that direct marketing is highly advantageous to any business. This is because it is a direct communication tool with consumers which is cost-effective and also provides tools to evaluate results promptly. A marketer should consider various touch points to communicate with the consumer. However, in the fast-paced contemporary era direct marketing can be the most effective tool to engage consumer attentions.
Holly Adams's comment, September 26, 2013 11:55 PM
@yuhang. great article choice here for describing the 7 benefits of direct marketing, helped me understand and think about how a company would particularly impart this. For example building personal connection is a great way to get feedback and therefore improve your business. An example of allowing this to happen would be to have you floor staff (the people talking with other people) understand the importance and bigger picture of their job. Many people at this level feel worthless to the company but they are actually one of the most importance as they built customer relationships and help build a perspective of the brand and it's name.
Shichi Zhong's curator insight, May 14, 2014 12:29 AM

The main 7 benefits are:

1. talk about your offers directly with the customers

2. experiment with new markets

3. Direct marketing is more cost-effective 

4. build personal connections

5. focus on specific groups

6. provide direct feedback

7. results are quantifiable

 

Those 7 benefits can be used for any direct marketing such as Direct Mail marketing and Direct Response Marketing.

Rescooped by Yuhang Wei from Creating an effective communication mix. Measuring results against objectives.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | IMC Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jessie Joseph
Yuhang Wei's insight:

Marketing Communication Mix is one of the most important issue not only in IMC but also in the whole marketing area. This is because nowadays people all use multifunctional tools to do everything. For marketers, they should also combine all different marketing strategies or tools to gain the consumers. "You create your marketing mix from a combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. " This sentence is exactly represent the main idea about Marketing Communication Mix. Target Customer; Communication Channels; Cost Estimates; Measuring, these four elements are very important when developing effective marketing communication mix. Each element can play its own role to help marketers understand the market and then expand the market by mix all four elements together.

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Scarlett Yeounju Kim's comment, September 26, 2013 3:37 AM
@Yuhang; The desires of customers change promptly in today’s business environment. Thus it is hard to attract consumer’s attention when a marketer uses a marketing tool. This creates the need for integrated marketing communication. IMC includes a combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. However, in order to create an effective IMC campaign a mix of strategies is needed. First of all, the most important thing is to know who your customer is. This is because if you do not know your customer you may waste time and money and ruin the image of the company - so assigning a target customer is crucial. It is also necessary to find an appropriate place to grab the customer’s attention, so defining a communication channel is important in order to make a successful marketing campaign. The purpose of a marketing campaign is to promote profit. Thus, before initiating a marketing campaign a cost estimate is needed. Even though the marketing program has not started yet, anticipating the result can help to detect unnecessary spending and prevent unexpected issues from occurring. Planning a marketing program can be difficult but if it is utilised properly a business should be more prosperous. Thus a marketer should study more about the marketing mix and how each aspect communicates with the others.
Holly Adams's comment, September 27, 2013 12:11 AM
@yuhang. Good article choice, however could learn more about it but would have to look outside of this article. This is though a very good article for those who know nothing about the marketing mix and it's importance. I agree with the statement that more money does mean better marketing. It's often the more creative and cheaper advertising grabs the attention of the consumer. People want to see something different, that doesn't always mean advertising on a different avenue but it means making a creative form of advertise. Whether it be a catchy song or slogan or and image no one can get out of their head. That would be a successful way to use the marketing mix.
Shichi Zhong's curator insight, May 14, 2014 12:31 AM

Marketing Communication Mix is one of the most important issue not only in IMC but also in the whole marketing area. This is because nowadays people all use multi-functional tools to do everything. For marketers, they should also combine all different marketing strategies or tools to gain the consumers. "You create your marketing mix from a combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. " This sentence is exactly represent the main idea about Marketing Communication Mix. Target Customer; Communication Channels; Cost Estimates; Measuring, these four elements are very important when developing effective marketing communication mix. Each element can play its own role to help marketers understand the market and then expand the market by mix all four elements together.

Rescooped by Yuhang Wei from Direct marketing and consumer engagement
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Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community

Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community | IMC Milestone 2 | Scoop.it

Via Jessie Joseph
Yuhang Wei's insight:

The article explains how a brand and consumers have a mis-communication and what it could lead to. Many companies believe that what's popular can represent the right thing to do. However, sometimes it is not what customer want. Companies often miss the chord and find the traditional ways of marketing old fashioned and always try to rope in new ways of marketing. They only think about the product/service from their opinions but not from customer's feeling and behaviors. They try to adjust with the modern world but forget the most important thing- customer relationship or customer value. In doing so, they do not pay heed to what customers actually want which creates differences or miscommunication between customers and brands. Since the arrow doesn’t hit the mark, the invested capital may get wasted. If a company is able to deliver results just as the consumers need with a blend of traditional as well as modern ways then it inevitably achieves its goals. Understanding a consumer's demands is therefore needed for a company to walk on the path of success.

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Scarlett Yeounju Kim's comment, September 26, 2013 3:39 AM
@ Yuhang; Direct marketing tools such as Facebook, Twitter, and smart phones can be effective to engage with the consumer relationship. However, today’s marketer seems not to have a clear purpose for which to utilise these tools. According to recent research the social network channels are ‘hot’ but the consumer does not obtain much marketing information from them. The research shows that consumers rely more on email marketing. The fundamental IMC activity is to generate sales. In order to generate sales a marketer should know the consumers’ true needs and wants. However, today’s marketer seems to be merely only following the trend for the digital entity. The marketing effort can be demonstrated by the return on investment. Social networks can aid to deliver relevant and consistent messages to consumers but if the consumers do not pay attention to them it can be a waste of time and money. Therefore, in order to create effective marketing activities a marketer should define the appropriate channel through which to connect with target consumers rather than get caught up in the excitement of emerging technologies’
Holly Adams's comment, September 27, 2013 12:03 AM
@yuhang. Very good article! Thought it was a interesting read and had some great points. Customers will always find a way to get what they 'want' often by trying to convince them selves it is what they 'need' therefore blurring those two line. Often we see advertising talking about a new product that everyone needs when in fact people would be absolutely fine without it. Hear over and over again (whether on tv, radio or billboards) will eventually start to see the reasons they NEED it that product. A prime example of this is the iPod, 20 years ago there was absolutely no need to have music with you all day long, and people were find with this. However know it is a belief that people NEED the iPod so they can listen to music any time they please. They have changed a want into a need for everyone, aka great marketing!
Shichi Zhong's curator insight, May 14, 2014 12:30 AM

The article explains how a brand and consumers have a mis-communication and what it could lead to. Many companies believe that what's popular can represent the right thing to do. However, sometimes it is not what customer want. Companies often miss the chord and find the traditional ways of marketing old fashioned and always try to rope in new ways of marketing. They only think about the product/service from their opinions but not from customer's feeling and behaviors. They try to adjust with the modern world but forget the most important thing- customer relationship or customer value. In doing so, they do not pay heed to what customers actually want which creates differences or mis-communication between customers and brands. Since the arrow doesn’t hit the mark, the invested capital may get wasted. If a company is able to deliver results just as the consumers need with a blend of traditional as well as modern ways then it inevitably achieves its goals. Understanding a consumer's demands is therefore needed for a company to walk on the path of success.