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Rescooped by Jordan Reti Pereira from The MarTech Digest
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3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | IMC - Milestone 2 | Scoop.it
Mobile marketing strategy: here ways to mobilize your social media marketing and increase leads, engagement and sales.

 

Digest...

 

#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form. SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

 

#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.

 

#3: Measure the ROI of Mobile Marketing With LogMyCalls

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital. LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.


Via CYDigital
Jordan Reti Pereira's insight:

This article discusses the importance of mobile media marketing as a seperate force from social media marketing. Although moblie devices in the form of smartphones are a main tool used by consumers to access social media channels, the mobile specific channels that can be influenced as marketing tools are bountiful. The SMS aspect allows companies to connect with consumers on a personal level.

Connectivity through an app called Mogreet allows users to send their details to companies that store them in databases which can be later used to provide them information on products/services readily avaialable at special prices.

There are also other applications that are mobile-friendly and specific that companies can integrate their brand into. Dominos, for example, have their own app that can be customized to the customers preferences, with favourites ready at the touch of their screen and payment options already stored from their previous purchase.

A program called LogMyCalls is a useful tool especially for small businesses to track the amount of calls/sms made to potential clients and the rate of return/response.

 

more...
Tina Schraier's curator insight, October 6, 2014 8:04 AM

You can use the V-Smart as your web form.

Tina.YourVirtualPortal.net

RITU DANGOL's curator insight, October 27, 2014 6:33 PM

when using a social media channel for your business, it is important to start by doing research and understanding the overall behaviors of a of users network, moreover how they behave on their mobile device.

 

By permission of customer, company can send text message about deals & promotions and coupon codes.

 

from LogMyCalls  company can track every call of consumers generated by  mobile advertising.

 

 

 

RITU DANGOL's curator insight, November 24, 2014 11:50 AM

Mobile Marketing is a great tool for business

SMS marketing is highly effective tools for business, you can send a text message to your customer about great deals and saving with coupon codes for saving.

 

Rescooped by Jordan Reti Pereira from MarketingHits
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | IMC - Milestone 2 | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
Jordan Reti Pereira's insight:

This article is an important read for those that want to know the importance of linking a physical media channel like direct mail with the digital social media channels that a company operates. What many small businesses are currently doing is trying to keep the two different channels seperate, or doing a poor job at trying to link them up. By simply ensuring that it's as easy as copying the twitter name of your company from the mailer into a browser, it makes the consumers job to find your social media accounts easier and more likely to succeed with a visit rather than being completely ignored. Integration is the only way to deal with a combination of communication channels. A useful hint is also to setup a Google+ account, as a google search for your brand/company will return a better result compared to only having a FB or Twitter account.

 

more...
Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

Rescooped by Jordan Reti Pereira from The Communication Mix, IMC programming planning and Direct Marketing
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What Is a Marketing Communication Mix?

What Is a Marketing Communication Mix? | IMC - Milestone 2 | Scoop.it
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...

Via NatalieHuynh, Jordan Smith
Jordan Reti Pereira's insight:

This article is very helpful, especially as a tool for easily explaining what the marketing communication mix is exactly. The five elements (excluding the sixth element, event sponsorship, which is usually combined with advertising) are straightforward and are essential when it comes to establishing a marketing connection between a business and their consumers.

Advertising is the first and most obvious, which is stated in the article to be the most helpful element for the advertiser as they have ultimate control over the message, although it is the most costly. These ads are sent through mass media and are intended to be received by potential consumers.

The flipside to advertising is the Public Relations element. This, though usually presented through the same channels, is not under the total control of the brand or business. The good thing that comes from PR is brand awareness, but the media can put a negative spin on it.

Direct Marketing, Personal Selling and Discounts and Promotions are three relative elements that involves direct communication between a business and the consumer. These elements are effective compared to advertising and PR as they can target specific consumers and engage in face to face communication as opposed to mass communication.

more...
Dallan Milich's comment, September 26, 2013 6:51 AM
@Jordan. I found this article a very good break down of the marketing communication mix, as like Jordan. The one point that stood out to me was the 'public relations' element. Until now i barely understood what PR was and how if could effect a company. You must be doing something either very good or very bad (different) to receive PR which I think is pretty cool.
Dave Everitt's comment, September 26, 2013 7:24 AM
@Jordan. This article provides a great outline as to the important part of a brands marketing communications. You've said that the media can put a negative spin on PR, and I believe that this is why it is so important to be relevant and active on social media. People are more approachable online now and through the leveraging of a brands digital media platforms they can skew their public image towards a more positive light. Nice scoop mate
Kevin yau's comment, September 26, 2013 8:35 PM
@Michelle Kim
The six elements of marketing communication that given in the article is very helpful for the readers, help them to understand what marketing communication mix is. I personally think that marketing communication mix is quite hard to understand because of the complexity in terms of creating a good method of communicate with targeted customers.
Rescooped by Jordan Reti Pereira from Web site & Social Media Marketing
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5 Best Direct Marketing practices To help Your online business.

5 Best Direct Marketing practices To help Your online business. | IMC - Milestone 2 | Scoop.it

5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange (5 Best Direct Marketing practices To help Your online business.


Via GrupoNeo
Jordan Reti Pereira's insight:

This article holds valuable information for those that intend on pursuing a direct marketing strategy via email communication. The 5 steps are very straightforward but make a big difference when it comes to holding the consumers attention and producing a potential sale. The restriction of using pictures is important, as this is not a major advertising strategy, but more a focused proposition between the business and the consumer. The information needs to be relative to the customers needs. This can best be achieved by allowing the customer to choose what particular products/services they want to be informed on (eg. an online games store offering information on PS3 products only).

more...
Melika Trott's comment, September 27, 2013 12:19 AM
This article offers some good tips on good and effective communication. I believe direct marketing is the key to succeeding in todays compeditive world, so you had better do it right! Listen to tips in this article to implement success/
Min Li's comment, September 27, 2013 12:22 AM
Hi Sheenal, interesting article to read and I quite like the point you provided. This article talks about direct marketing practices for online business. I think company needs to note that consumers do not want to receive junk mails or unwanted messages about advertisements. Therefore, as companies, what they can do is to look into the consumer’s preferences and habits, and think about what kind of information consumers want to get. Then to make some changes to meet the consumers’ needs. Thank you for sharing a very interesting article.
Elaine Li's comment, September 27, 2013 1:07 AM
Hi, Joly, interesting article to read. This article talks about five direct marketing practices for online business. As you insight that the direct marketing is the most popular marketing strategy in organization. Direct marketing is easy to communicate with customer and introduce company product. The 5 best direct marketing practices are engaging titles, minimize the pictures, assure your web page link are evident, related content and analyze your E-mail. An engaging title will capture the target market and build interest for them to then explore the site. A title is usually the first thing that is read and therefore important that it is engaging. The above are the 5 Direct Marketing practices that will helpful to online business.
Rescooped by Jordan Reti Pereira from The MarTech Digest
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Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | IMC - Milestone 2 | Scoop.it

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Via CYDigital
Jordan Reti Pereira's insight:

This article and the infographic inside has multiple reasons why direct mail as a marketing tool should not be written out as an option. Print is dying in this technological world, but the success of direct mail to consumers is too great to be written off completely. There is 30x the chance of a response to direct mail as opposed to email, which is immense. It proves that as a marketing tool, and in a world where social media marketing is the new trend, direct mail holds many opportunities for small businesses that want to capitalise on this market. According to the infograph, new customers choose business via direct mail 34% of the time, compared to email's 25%. The $47.8mil spent per year on direct mail purchases is something that shouldn't be taken lightly.

more...
Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.

 

From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;

 

-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping

-Insurance

MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.