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Rescooped by Vana Chatikavanij from Integrated Marketing Communications | IMC!

Integrated Marketing; Multi-Channel Marketing Increases Your ROI | Social Media Today

Integrated Marketing; Multi-Channel Marketing Increases Your ROI | Social Media Today | IMC Milestone |
Multi-channel marketing drives higher ROIAccording to a global survey of marketing decision-makers recently conducted by Forrester research, 97% of responders indicated they had seen an improvement in revenue that could be attributed to marketing ...

Vana Chatikavanij's insight:

"In order to be successful, an integrated approach requires a well thought-out strategy." I do agree with this quote from the article. I think to be successful in multi channel marketing you need to think well, plan well and act well. Not suprise by the fact that integrated marketing by multi channel marketing help to increase the return of investment, I think working one way does not give an efficient outcome to business any more. In today's society, your business must at least plan to crack through social media to get things going.

Karlos's curator insight, March 19, 2013 8:58 PM
This is a great start for companies wanting to start or re-brand themselves in a market place, due to it having large relevance to keeping a constant message across many sectors of the marketing strategy and communications of a business.
Mika de Wet's comment, March 21, 2013 4:40 AM
I agree that this kinda marketing definitely has positive and negative points to it.But you do need to plan well to get it across the right channels that you want to reach out to.And i agree with Karlos that it is a great way to start marketing for a new brand or re branding.
breanna france's curator insight, April 7, 2013 9:26 PM

This article is intesresting as it outlines the benefits of IMC marketing. It is also interesting to know how the role of multi-channel marketing is introduced. This is all about creating a plan and knowing who your consumers are and what interest them etc. I think this is so important as if you dont know your consumers how are you able to market your product in the right way and make them happy?

Rescooped by Vana Chatikavanij from The Social Media Story!

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [infographic]

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [infographic] | IMC Milestone |
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (@tkennon Interesting infographic about the relationship between consumer engagement and social media

Via Susan Andrews
Vana Chatikavanij's insight:

As referring to this article it is true that people in today's society tend to trust brands that also include social media when connecting with their consumers. Using social media to advertise, promote or provide FAQs to consumers help to gain consumer engagement and increasing the level of trust by consumers. It is not only the information provided within the social media that can help to increase the level of consumer engagement, however, because social media nowadays give a variety of information types such as photographs and videos. It is easier for customer to consume the information these companies wanted them to. This helps to gain trust and loyalty from consumers. I would say that social media help many companies to suceed in improving their consumer engagement level because of how social media works.

Wit Kritcharoen's curator insight, March 17, 2013 11:50 PM

This article is support the idea that social media is the important channel for marketers to improve consumer engagement between their brands and consumers. However, study shows that customers prefer brands that are actively social and 63 percent are more likely to buy products from businesses who are visible on platforms such as Twitter and Facebook.

Neungy Kung's curator insight, March 18, 2013 4:29 AM

According to this article it shows that social media have an important influence on customers decision after they gained trusted and are having an accoung on the social media like Facebook and Twitter. These customers would likely to buy more online via Facebook or Twitter.

Scooped by Vana Chatikavanij!

13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC]

13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC] | IMC Milestone |

Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.


As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

Vana Chatikavanij's insight:

More and more companies are now realising that building brand equity by using social media will help to gain a long term advantages. I do agree with this article that social media will help to gain and improve the level of consumer engagement and will help to drive many companies forward. The social media world has become a big part of people lifestyle and by expanding brand awareness, using social media will help businesses to be successful and maintaining their position within the market.

Mareta Simanu Sapolu's comment, April 4, 2013 7:15 AM
This is a very good article as it highlights the importance of social media connection to the ending customers. It is not only that social media can help companies creates long term advantage but on the other hand it will continuously improve consumer loyalty and engagement in a long run. With companies focus to increase profits and sustain in a long term, social media can be a very effective way of building brand equity and at the same time companies can also identify the trends and be able to adjust to changes to improve rather than being unsure of whats ahead.
Angelina Singh's comment, April 8, 2013 3:04 AM
Social media is becoming more and more popular today. The great thing about social media platforms is the coverage. Its so viral that it can communicate to a wide range of people. Linking with this return on investment is very important for a company to know that its profitable and building long term brand equity is important due to competing products.
Mareta Simanu Sapolu's comment, April 8, 2013 6:26 AM
Absolutely right, social media is so popular and definitely is an easy target to build long term brand awareness and brand equity.