IMC Mile Stone 2
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Why A Brand Matters

Why A Brand Matters | IMC Mile Stone 2 |
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
Calvin Henton's insight:

This article looks at brands as a whole from two different perspectives. The first looks at brands as a promise. and the second  looks at brands the unification of advertising elements; service, design, colour and logo etc. This article defines the differences between creating a brand, and creating a promise. Creating a brand is something that offers consumers a product or service. Creating a promise is something which consistently offers high service and quality products in order to further create a meaningful experience for their consumers. This is an interesting article as it seperstes traditional marketing from marketing today

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Integrated Marketing: Communicating One Big Idea

Integrated Marketing: Communicating One Big Idea | IMC Mile Stone 2 |
Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s co
Calvin Henton's insight:
I thought this article had a really great approach and explanation of Integrated Marketing. I really liked they way that the video was not only done but how it was used in this article. The main points i like from this article wet actually the ones raised in the video, and how it is saying that todays consumers are much more connected and involved, and that consumers lose interest very quickly as they are very quick to ask the question 'whats in it for me?'. It also goes on to say how the big idea has to integrate with the media tools, as i think that is has in the past been a big failing point for advertising campaigns, yet is now becoming more and more semless. 
Blake Holmes's comment, September 26, 2013 9:08 PM
Hi Calvin. This article, although broad, was useful in identifying the fundamental principles of Integrated Marketing, and the changing nature of consumers. The idea of a big idea integrating across all media is one that is highly relevant and important to conside in Integrated Marketing. Thanks
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Integrated Campaigns Increase Email Marketing Conversation Rates [Report]

Integrated Campaigns Increase Email Marketing Conversation Rates [Report] | IMC Mile Stone 2 |
This is a report based on digital marketing trends this year. It observes that this year Email marketing gains more hike than ever before.
Calvin Henton's insight:
What initially stuck me about this article was for me was seeking how much attention india has been putting into email and social even if not as much, as for me I thought that the emphases on email marketing had really moved away and into social media and other digital ports. However did like how it refers to the fact that email is not only used by people for marketing but mainly business. 
Blake Holmes's comment, September 26, 2013 9:12 PM
This article was relevant as it explored the idea of email for direct marketing and again, the use of social media. Integration across these platforms has been found to be very effective for successful marketing and is a testament to technological advances such as social media and smartphones constantly altering and improving communication between businesses and consumers. Thanks
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Four Totally Insane Marketing Campaigns That Actually Worked

Four Totally Insane Marketing Campaigns That Actually Worked | IMC Mile Stone 2 |
Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising...

Via Zeisha Amy Flavell
Calvin Henton's insight:

I found this article quite interesting in the way that he is saying that these are four totally insane marketing campaigns that actually worked, yet I don't find that any of this is really that insane. I do think the the red bull campaign  can be deemed insane however i defiantly don't agree with the samsung useless campaign in india, I find this ad is actually quite takie and irrelevant. However I do like what what volvo has done with there Volvo Commuter Hijack and the way that this is/was integrated with the online platform, but I still would not deem this to be a 'Totally Insane' campaign. His points he made for marketers to take away i thought were nothing amassing and found that this are points that any marketer worth there salt will already know.

Victoria Sweeney's comment, May 9, 2013 7:26 AM
This article has some awesome examples of really interesting campaigns. It would be quite cool to see how effective these campaigns were and whether it caused customers to go out and buy more, because a successful campaign needs to lead to more sales ultimately
Cecilia Sagote's curator insight, May 22, 2013 2:29 AM

Successful advertising is all about being creative and taking risks - these crazy ads and strategies will be memorable in the consumers mind.  Many times the ad has absolutely nothing to do with the product..Interacting with customers also helps marketing . Humour is a great way to market a product- again consumers will remember it. 

Blake Holmes's comment, September 26, 2013 9:06 PM
Hi Calvin. Interesting Article. I think this goes to show that although there are set measures a business entity may take to ensure success in a marketing strategy, new and innovative ideas will always be relevant and distinguish companies from one another. I enjoyed reading this article. Thanks