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What is IMC?

What is IMC? | IMC marketing steve robertson | Scoop.it
Whenever I think of Integrated Marketing and Communications (IMC) I like to use the example of riding a bicycle. We all know that in order to actually ride that bicycle and to reach your destinatio...
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This article explains what IMC is and the desired outcomes from an IMC strategy. it defines IMC as a 360 campaign that spans across multiple platforms increasing ROI by integrating all marketing and advertising disciplines

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The Marketing and Brand Strategy Trends that Will Define 2013 - Grady Britton

The Marketing and Brand Strategy Trends that Will Define 2013 - Grady Britton | IMC marketing steve robertson | Scoop.it
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This article explains the possible directions marketing is heading this year and into the future. With the continued evolution of portable devices, many marketing companies are focusing on how best to use mobile devices as and effective channel of communication. In addition to this, the content that is pushed through these channels needs to be unique and relevant. By using effective content through these channels, marketers will be able to take a customer centric approach to target marketing.

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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | IMC marketing steve robertson | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.
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This article explains the back ground of why IMC has developed into a concept and a process. It explains why IMC is beneficial to a business, and how to implement an successful IMC strategy.

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