IMC MARCOM AUT 2014
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A Brief Insider Look at the History of Amway MLM (Personal selling)

The Amway MLM system is the longest running well-known MLM business in the world and it is still a major player in the MLM world today. Amway is short for American Way, and the Amway MLM system was founded in 1959 by Rich DeVos and Jay Van Andel. The business sells a wide range of products,...


Via Terri Hall
Ng Keng Hoe's insight:

From door to door knocking, to word of mouth and recruiting, the company are still standing strong after so many years with the MLM and direct selling method. No doubt it required high involvement of personal selling when it comes to recruiting. One of the reason that the sales grow consistently is because the sales person is also a regular customer to the company every month. 

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Social media breaks barriers of communication within organisations - Economic Times (Communication Barriers)

Social media breaks barriers of communication within organisations - Economic Times (Communication Barriers) | IMC MARCOM AUT 2014 | Scoop.it
Economic Times
Social media breaks barriers of communication within organisations
Economic Times
Organisations started by using social media as a recruiting tool.

Via Alan Horton
Ng Keng Hoe's insight:

Evolution on the way of communication leads people more willing to communicate each other through social media. Result has shown every piece of single information will not be miss out and could be save and trace back easily with a tips of finger. 

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'Share A Coke' campaign ...Coca Cola, a marketing genius!!! - (IMC and Advertising)

Ng Keng Hoe's insight:

Coca-cola, again. Many creative viral campaign or creative advertising comes from the marketing group in Coca-cola. This example bring the company to the new height through social media. 

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MIMA 2013 - Best Direct Marketing Campaign - (Direct Marketing)

Ng Keng Hoe's insight:

Immediate result shown to proof how effective a direct mail campaign can be. Money is worth investing on direct marketing that create such result in a short time. With some market research, a right product information deliver to the right potential customer creates sales and raise up the awareness.

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Apple: It's All About the Brand (Brand Identity)

Apple: It's All About the Brand (Brand Identity) | IMC MARCOM AUT 2014 | Scoop.it
The secret of Apple's success may have less to do with its innovative products than with the image that the company has created through skillful marketing campaigns. Part two in a series by Leander Kahney.
Ng Keng Hoe's insight:

When comes to one of the largest brand on earth, Apple, is so successful until now because of its brand. Ask Mac user around you, you will find out that reason of choosing Mac is because the brand. It is so powerful that some people will agree is as powerful as religion. 

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How far will you go for Fantastic Delites? - Delite-o-matic - (IMC and Advertising)

Just uploaded - how far will human lab mice go for Fantastic Delites? Watch now: http://www.youtube.com/watch?v=LvXnYNexc7w How far will people go for the ta...
Ng Keng Hoe's insight:

One of the effective way of advertising, Catching peoples attention, influence people talk about it, in a creative yet effective ways. This advertising method no doubts raise the brand awareness and achieved the goal of advertising. 

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Tweet A Coffee (Social Media)

Tweet A Coffee (Social Media) | IMC MARCOM AUT 2014 | Scoop.it
Ng Keng Hoe's insight:

Using social media as an IMC channel is getting more and more common nowadays since Social media is where the traffic is. This is 1 example of it to allow social media user to earn something through helping Starbucks to expose among the user's social influence circle. 

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Thai Health Promotion Foundation - Smoking Kid (Consumer Insights)

Anti-smoking campaign created by Ogilvy & Mather Advertising, Bangkok
Ng Keng Hoe's insight:

This could be one of the best anti-smoking campaign yet. Since smoker nowadays are mostly immune to taglines such as "no smoking", "smoking is harmful", this campaign actually leads smokers to think deep about it. When comes to insight, smokers and non-smokers will have different understanding after watching the video or experience it on their own.  

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What is the most annoying advertising medium? | TheMarketingblog

What marketing channel is best at motivating action? -          New research reveals fascinating insights into consumers’ reactions to advertising

Via Will Corry, Holly Knowles
Ng Keng Hoe's insight:

This is a general challenge for marketers since long time ago. Pay per view program also eliminate commercial and creates a greater challenge for marketers. People are losing interest on watching commercial and most of the people also simply click "skip ads" everytime they watch youtube video. Marketers should come out a lots of idea that out of the box in order to successfully reach their target audience. 

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Speed Of Light- GREAT Creativity in Advertising)

The world's smallest all action police chase... Directed By The Theory The tiniest police chase ever seen, made using the world's smallest 'pocket video projectors'.

Via Cristian contini
Ng Keng Hoe's insight:

Marketers should always aware this kind of new technology. Because new things and creative ideas grab people's attention easily in today's world. It could be jump into marketers consideration on whether using it or not or even improve it to create another strong marketing campaign in near future. 

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Microsoft 2014 Super Bowl Commercial: Empowering - (Brand Identity)

Technology has taken us places we've only dreamed, empowering us to make the impossible possible. Celebrate the people using Microsoft technology to break ba...
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Strong brand such as Microsoft are well known of its advanced technology and software. The ads talks about technology that can make the pass impossible task to become possible now. Simple yet straight to the point.  

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(social media)

(social media) | IMC MARCOM AUT 2014 | Scoop.it
Social Media New Boys

Via CESSON
Ng Keng Hoe's insight:

Amazing facts that leads all marketers to jump inside the social media traffic. With more and more people involve in the internet, so does the marketers increase on focusing in this huge potential market. High volume could be reach and right audience could be found easily through social media. 

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CESSON's curator insight, April 15, 2014 7:00 PM

new kids on the block!

Kaitlyn Bajorek's curator insight, April 28, 2014 7:48 PM

This article discusses all the fairly new social media sites; Vine, Instagram, Google +, and Snapchat.  This sites became so popular due to the fact that they can all be used on mobile devices.  Seeing how mobile devices are always right in someones hand this is the ideal way for marketers to market their products.  I know personally I rarely use my computer and I am usually just looking things up on my cell phone or tablet.  So, the best way for a marketer to promote a product is through mobile apps.  That allows for easy access and also the ability to share the content quickly and efficiently.  

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Qnet Reviews

Publish Your Business Story To The World
Ng Keng Hoe's insight:

A company that requires high involvement personal selling. Since training are provided to the independent representative, one just need to deliver the message from training to customer to create personal sales. Word of mouth show its strength when comes to the selling process since the independent representative itself is already a customer. Sharing create selling. 

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Five of the best direct mail pieces of 2013(direct Marketing)

Five of the best direct mail pieces of 2013(direct Marketing) | IMC MARCOM AUT 2014 | Scoop.it
Five of 2013’s best direct mail campaigns used physical mail to get recipients online for great ROI.
Ng Keng Hoe's insight:

Direct mail as IMC tools sometimes can be annoying, but also could be interesting as well and help marketers to reach their target audience effectively. Just like the example, a creative way become a effective IMC tools for marketers.

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Integrated Marketing Communication (IMC) Strategy (Planning for IMC)

Integrated Marketing Communication (IMC) Strategy (Planning for IMC) | IMC MARCOM AUT 2014 | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Nick yoong zhen nam
Ng Keng Hoe's insight:

4 steps of planning for IMC. Define goal is the 1st step since it was a reason it exist. Research is the second step to make sure it could be reached to the right audience. Third step is to make sure that everything that goes with different media is the same campaign to make it consistently. And the last step is to conduct marketing audits regularly to review and revise it. 

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Nick yoong zhen nam's curator insight, May 12, 2014 6:55 AM

This is a way that all small business should follow in order to create a good awareness to the public. not much in detail but is the simplest way to understand how to planning for IMC.

 
Shichi Zhong's curator insight, May 12, 2014 7:31 AM

This article is quite explain the overall situation about how IMC is and how IMC can influence the marketing field and small businesses For any businesses, consumers are very important to the company. Many companies are quite pay attention to their consumers in order to expand the market and make more profit. "Big Idea" is one IMC word which can motivate consumers into action to buy the products or services. Nowadays, many companies are using this method to increase their IMC process to make a better performance and keep the market in a good condition..

Tiffany's curator insight, October 1, 2014 5:13 AM

Starting a new business by using Integrated Marketing Communication should consider that who is your target audiences and what they want to get.  Use social media  and direct marking to advertise the products and services. Advertising is important, consumers remember those creative advertising that well-attracted them to encourage them to purchase.  

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Coca-Cola Happiness Machine - (Viral Campaign)

A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next? Find out 10 things you...
Ng Keng Hoe's insight:

Viral Campaigns is very effective on raising brand awareness and Big company like coca-cola have a lot of different viral campaign and this is one of it. No doubt news about this machine will be spread out to the whole college and will be the topic that everyone in the college talks about it that month. 

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Alcatraz Delivery » Prison food delivery service (Creativity in Advertising)

The television network laSexta commissioned us to launch their most important show of the season: Alcatraz. We decided to bring part of the incarceration exp...
Ng Keng Hoe's insight:

The biggest advantage of a creative campaign is it not only gives people a deep impression, but it also will lead people to talk about it, even after the campaign ends. People will remember it since it is something new, something fresh, something that is meant creative for them. Creative ads, never dies. 

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What Are Brand Identity Guidelines and Why Does Your Brand Need Them? (brand identity)

What Are Brand Identity Guidelines and Why Does Your Brand Need Them? (brand identity) | IMC MARCOM AUT 2014 | Scoop.it
Learn what brand identity guidelines are and why your brand needs written brand identity guidelines.

Via Donna
Ng Keng Hoe's insight:

To allow brand being able to portrayed consistently and communication persistently, brand identity is one most important element that cannot be replaced. The guidelines will be logo, size, colour, font type, layout have to be completely same for brand building. A different element from the guidelines will end up of brand confusion, which will be destroying a brand.   

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A list of top 100 Advertising blogs by Blog Rank

A list of the top blogs in the Advertising category based on 20+ different factors including RSS membership, Number of incoming links, social media, monthly visits.
Ng Keng Hoe's insight:

This might be a favourite website for most marketers and advertisement makers since the source is so reliable and updated. It helps in bringing advertising into a new height. Endless creative idea in here that helps people to create endless possibilities in marketing and also advertising. For me, those who in this industry should not miss this website. 

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Zombie Experiment NYC (Consumer Insights)

http://putzombiesback.com Could zombies live among us? We transformed a few New Yorkers to find out.

Via k3hamilton
Ng Keng Hoe's insight:

From tons of Pc Games, Movies, Video, Zombie is now in almost everyone minds. It becomes so familiar until a lot of people think the Zombie do exist or will be existing in near future. This is why many gaming company take Zombies as a main character, Movies director use Zombies as a storyline. Tv Drama such as The Walking Dead becomes a hot topic to be discussed among those who watch TV and even pizza company like Hell Pizza is using it as a unique selling point to create a viral commercial. 

Is Zombies a money making business? It has been answered clearly by the market itself. 

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