IMC & Creativity in Advertising
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November | 2013 | Joey Luo

November | 2013 | Joey Luo | IMC & Creativity in Advertising | Scoop.it
Zakarie Murtagh's insight:

What an amazing blog about different companies and their approaches towards IMC advertising, for example McDonalds, coming clean to the age old question of why are food doesnt look like the picture and taco bell using twitter to humorously promote their brand to create awareness and equity through increasing positive public relations. 

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Apple’s Crowds Draw a Crowd of Guerrilla Marketers

Apple’s Crowds Draw a Crowd of Guerrilla Marketers | IMC & Creativity in Advertising | Scoop.it
Marketers piggybacked on Apple's launch events for its new iPhones, offering cheeky posters and free coffee to the waiting hordes.
Zakarie Murtagh's insight:

Such an awesome use of combining IMC and guerrilla advt together to gain awareness for a company and to take the mickey out of a very successful product launch by apple...... Supported my using IMC when integrating their campaign on the streets to twitter and their website. Also a great way to push through the clutter and communication barriers of traditional advertising 

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The Best Marketing Advice EVER by Steve Jobs | Apple Motivation Inspiration - YouTube

VISIT OUR BLOG: http://www.sixpackabsfreak.com/ one of the best marketing advices that I have ever heard, by steve jobs who explains us how they developed th...
Zakarie Murtagh's insight:

Great section from 1min in that talks about how nike is so successful in their advertising and how they have used the "Why" of what the company does in their advertising to be so successful.

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yolanda on Twitter: "@ashali89 This picture shows the creativity of IMC in advertising. with funny action, people is easy to memorize it. http://t.co/4HIqkM53KE"

yolanda on Twitter: "@ashali89 This picture shows the creativity of IMC in advertising. with funny action, people is easy to memorize it. http://t.co/4HIqkM53KE" | IMC & Creativity in Advertising | Scoop.it
@ashali89 This picture shows the creativity of IMC in advertising. with funny action, people is easy to memorize it. http://t.co/4HIqkM53KE
Zakarie Murtagh's insight:

I agree with what has already been said in this tweet, it further develops the idea of the mere exposure effect and creates positive or controversial messages that the consumer will remember easily. this type of advertising could also me easily applied to multiple media platform through both traditional and digital media.

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