IMC Channel Planning Strategy
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IMC Channel Planning Strategy
IMC is focused on the power of multi-channel marketing communications. It is constantly talking about integrating multiple tools to help you reach your audience and achieve your goals.
Curated by Benny Yang
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Rescooped by Benny Yang from Milestone 3, IMC Creative Strategy and channel Planning Strategy
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The Perfect Media Plan in 7 Steps

Decisions are influenced by a number of factors and a variety of thought processes.

Via Wincy Cai
Benny Yang's insight:

Media planning is to publish or broadcast advertisements through the media. The duty of media planning is create the reason for purchase, improve enterprise image, and improve enterprise sales force. Therefore, everything is in order to help the brand and sales. So, media planning is process for make decision before publish the advertisement. And those steps can help planner to make decision easily and effectively. 

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Holly Adams's comment, September 27, 2013 12:34 AM
I thought this was a great article describing the customers emotion towards a product or a brand. It is so true that we (the customers) buy things based on our emotion towards the production. Rating to a want a need scenario, if a customer needs something, there is usually not too much joy in buying it. But if they want something they rather enjoying buying it, we (the customer) experience this everyday and often blur the lines. We do this by having a want and trying to convince our selfs (or the company is convincing you) that is it really a need instead of a want, therefore you have to buy it. Prime example of the emotion customers use when shopping.
Cam Huu Ta's curator insight, September 20, 2014 9:54 AM

Media Planning is the task of a media agency and entails finding media platform for a purchasers or users to use the product or service of the brands. The purpose of media planning is reach the marketing campaign objectives. There are seven steps to reach The Perfect Media Plan, which can help marketers or advertisers make the decision easier. These seven steps is an constant circle, those are identifying problem/opportunity, list criteria, prioritize criteria, consider alternative, evaluate, decide, and evaluate....

 

Ying Wang's curator insight, September 26, 2014 9:02 AM

The main duty of media planning is to give a reason for customer purchase and improve business image. Because Consumer may define the product when they have the first image of that. So media planning is an important part for a business to show their brand and service to the customers. Undeniably, all of the planning is in order to improve sales and help to create an image. 

Rescooped by Benny Yang from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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The Most Unforgettable Ad Campaigns Of 2012. Week 7 - IMC program planning, strategy and creativity!

The Most Unforgettable Ad Campaigns Of 2012. Week 7 - IMC program planning, strategy and creativity! | IMC Channel Planning Strategy | Scoop.it
What do caring moms, extreme skydivers and the Three Little Pigs have in common? They’re all the subjects of 2012’s most unforgettable advertising campaigns.

Via Mike Kirkwood
Benny Yang's insight:

Good article. We all know the Red Bull's slogan: “Red Bull gives you wings.” Red bull brand advertising is always full of creativity and imagination. They elaborate planning and strong creative thinking into wonderful advertising again and again. Red Bull is a very good example of a strong ideology has been fully integrated media, public relations, sponsorship, advertising and other Red Bull in communications and across many areas with a high level of resonance.

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David Blomfield's comment, September 26, 2013 10:45 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
David Blomfield's comment, September 26, 2013 10:47 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
Ben Beguely's curator insight, September 27, 2013 1:16 AM

this was a good article it realy true the attention of the consumers. it was realy planned out well and very creative. not only did it draw consumers attention it it also made a personal to the consumers.

Rescooped by Benny Yang from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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IMC: Put Together Week 7 - The power of ideas and integration

IMC: Put Together Week 7 - The power of ideas and integration | IMC Channel Planning Strategy | Scoop.it

Via Mike Kirkwood
Benny Yang's insight:

This is a very useful article. It is mention, “Establish a big idea”. And present how creativity across media can be concurrent, and relate to the big idea. I am thinking those business use the phrases to express the importance and benefits of their product which are effectives. For example, Red Bull company slogan “Red Bull gives you wings”, Adidas’s slogan “nothing is impossible”. These slogan/ ideas are establish on the market successfully.

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Chelsea-Rae Dawson's comment, September 26, 2013 2:32 AM
When developing a new method of IMC, it is essential that companies do not stray away from the 'big idea'. it is that idea that develops and helps to shape every other aspect of the marketing campaign. This article raises some very important valid points regarding this and emphasizes the need to focus on what is really important.
Anna Bairstow's comment, September 26, 2013 4:41 PM
Great article and interesting analogy on the concept of IMC and putting together an outfit! I like the simpleness of this article and the idea that it all starts with establishing a big idea and turning that into a simple and effective phrase or slogan which will catch on and resignate with consumers. They are right in saying that the difficulty is in matching the big idea to every message and medium. Marketers need to share their creative idea in an appropriate way that is going to be successfully percieved and understood by audiences. Great find Finau, enjoyable read that got me thinking about the topic of creativity and how to think of catchy phrases that catch on.
Savanna Steele's comment, September 26, 2013 5:35 PM
This article is a good read nice find Finau. This reading has some important key messages around constructing a cohesive message throughout IMC. With the key message of establishing a BIG IDEA. This big idea encapsulates the message in a just a few words. This is important to take the time to think about what your brand represents and what you want this BIG MESSAGE to be.